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Social Media Marketing: Brand Indemnification of Celebrities and Influencers

Traverse Legal Blog

“Influencer Marketing” and “Social Media Brand Endorsement” have become big business. Our law firm represents some of the business’s largest social media marketing agencies and influencers. This means they also own and need to license the copyright to the brand.

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Zuckerberg Avoids Personal Liability for Social Media “Addiction”–In re Social Media Addiction

Technology & Marketing Law Blog

I never blogged the dual state and federal rulings in the Social Media Addiction cases from last Fall. I couldn’t blog just the state case without discussing the new development, so I planned to modify my blog post on the state court ruling to compare/contrast the federal ruling. 4:22-md-03047-YGR (N.D.

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Court Enjoins the Utah “Minor Protection in Social Media Act”–NetChoice v. Reyes

Technology & Marketing Law Blog

Utah’s Minor Protection in Social Media Act contains two major provisions. First, it requires social media companies to conduct age assurance of their users to a 95% accuracy rate, along with an appellate process for misclassified users. Utah argued that the law doesn’t suppress any specific topic.

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Court Dismisses School Districts’ Lawsuits Over Social Media “Addiction”–In re Social Media Cases

Technology & Marketing Law Blog

[Warning: this is a 5,600 word blog post]. There are two critically important cases over “social media addiction” pending in California state court and as an MDL in the federal Northern District of California. Despite the importance of those Fall 2023 rulings, I never blogged either.

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A Short Explainer of Why California’s Social Media Addiction Bill (AB 2408) Is Terrible

Technology & Marketing Law Blog

It’s “burn-down-the-Internet” week on the blog, during which I am recapping three bad California bills that the California legislature is poised to enact. Today, I’m covering AB 2408, a performative “protect kids online” bill that kick kids off social media entirely and ruin the Internet for adults too.

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Who Owns a Disputed Social Media Account? – JLM v. Gutman

Technology & Marketing Law Blog

This is a case focusing on ownership of social media accounts. We blogged this case twice before. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See

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Who Owns Social Media Accounts?–In re Bang Energy Drinks

Technology & Marketing Law Blog

The categorization of social media accounts into “business” and “personal” accounts was a hot issue a decade ago, when states across the country passed laws to protect employees from invasive employer demands to access or control their personal social media accounts.