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A Year Since Hermès Verdict: The Tussle Between Trade Mark Rights and Artistic Freedom Continues

IP and Legal Filings

The verdict is testimony to a paradigm shift in Trademark Protection and a watershed judgement in navigating the scuffle between the rights of two sections- the commercial rights of ‘business class’ and freedom of expression vested with the ‘artists and creators’. The nine-person jury made two important observations.

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Fashion In The Metaverse : The Law And Protection

IP and Legal Filings

The main assets of any fashion firm that are virtual designs, may need to be protected as trade dress under trademark law. Brands will need to re-evaluate their filing strategies and determine if the mark is given enough protection in the meta-environment, provided that usage in the metaverse does actually amount to use as a trademark.

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