Remove Artistic Work Remove Marketing Remove Non-Fungible Tokens Remove Registering Trademarks
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A Year Since Hermès Verdict: The Tussle Between Trade Mark Rights and Artistic Freedom Continues

IP and Legal Filings

Firstly, it unanimously found the creator of MetaBirkin NFTs guilty of trademark violation on all three counts. Secondly, it refused to recognize those non fungible tokens as an ‘Art’ and held them disentitled for any protection under the ‘First Amendment’. The nine-person jury made two important observations.

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Fashion In The Metaverse : The Law And Protection

IP and Legal Filings

Not to mention, it allows for almost infinite expansion, allowing marketers to design apparel of any size. The trademark registration safeguards the owner’s rights and establishes the business’s legal standing.

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