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25 Ways to Use Your Trademark

Erik K Pelton

Here are 25 common ways to use one: Website Letterhead Business cards Note cards Refrigerator magnets Email signature Building sign or awning Lighting Stickers or temporary tattoos Trade show banners / displays Product placements in TV and film Opening scene of a video Social media profiles Domain name registrations App icon Shirts Coffee mugs Pens (..)

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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

It is important to take a few minutes to search and make sure a name is unique, to file the name with the USPTO to register it, and to hire an experienced trademark attorney to handle the registration process.

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comparative advertising isn't confusing

43(B)log

6, 2025) A frivolous lawsuit against comparative advertising; the court gets the right result at least. Even if the marks were famous, the comparative advertising and parody exclusions applied. [W]hen Solar Now Puerto Rico, LLC, 2025 WL 725078, NO. 24-1570 (RAM) (D.P.R. Nor did Windmar successfully plead fame for dilution.

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What the CRTC’s New Registration Requirements Mean for Regulating Everything from Online News Services to Podcast Providers

Michael Geist

The decision, which attracted considerable commentary over the weekend, involves mandatory registration rules for audio and visual services that include far more than the large streaming services. As is often the case, it is not as bad as critics would suggest, but not nearly as benign as the CRTC would have you believe.

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Reusing Social Media Photos for Ads? Be Careful!–Khachatryan v. 1 Hotel

Technology & Marketing Law Blog

It then went further and used the photo to promote the robe: In 2023, Sunny Khachatryan obtained a copyright registration for “Brave’s” photo. Other arguments fail because “there is value in Minor Plaintiffs’ image and likeness, which Defendants then used for the purpose of commercial advertising and sales.

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1H 2021 Quick Links, Part 4 (Advertising, Contracts, & More)

Technology & Marketing Law Blog

Advertising/E-Commerce. 22, 2021): companies now pay so-called “influencers” to issue posts on social media touting their products or services. To navigate the seemingly unending stream of advertisements, consumers often depend on independent reviews for candid and accurate assessments. Ariix, LLC v. NutriSearch Corp.,

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Trademark Protection for eSports and Gamers

Erik K Pelton

Did you realize that some of these professional gamers who stream their performances and work on Twitch or YouTube or other platforms have millions of followers, make money in endorsements, make money in advertising, make money selling merchandise, and more. Some of them are, and kudos to them. I could go on, but you get the point.

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