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The digital markets act

Olartemoure Blog

The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. Being designated as a gatekeeper under the Digital Markets Act will bring some consequences.

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Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids

LexBlog IP

Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. As an aside, these things used to be called “workshops.” Practices which would not ordinarily be questioned in advertisements addressed to adults might be questioned in such cases.”

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CARU’s Revised Guidelines Are Not Kid-ding Around

LexBlog IP

The Children’s Advertising Review Unit (CARU) recently held their “Kidvertising” workshop to discuss the revised CARU Advertising Guidelines , which are set to take effect on January 1, 2022. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Vietnam Forms Specialist Unit to Tackle Pirate Sites Linked to “Organized Crime”

TorrentFreak

Following a September report highlighting piracy of live sports in Vietnam , last weekend the Ministry of Information and Communications held a workshop where stakeholders discussed matters related to pirate sites. Thanks for the free advertising.” ” Becoming a household name is a considerable milestone for any website.

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The SAD Scheme as an Institutional Failure

Technology & Marketing Law Blog

[These are my rough-draft talk notes from a recent workshop of trademark law professors.] As another example of the significance of non-appellate law, Google’s trademark policy is the de facto trademark law of online keyword advertising. Second, the SAD Scheme is swallowing up the rest of trademark law.

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Instead of Shining a Light on Dark Patterns, New FTC Report Leaves Many Questions Unanswered

LexBlog IP

For some time now, dark patterns have been quite the trending topic for both marketers and privacy professionals. But back here, other than high-level, broad definitions that could theoretically deem advertising itself a dark pattern, there has been a lack of clarity on the issue.

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Ping® May 2022 – Improving Affiliate Engagement

LexBlog IP

Affiliate Marketers: Want to learn best practices, strategies, and tactics from a seasoned legal professional who works with businesses and regulators at the federal and state levels? On May 25, 2022 David Adler is presenting Trafficking in Trust: How to Enhance Affiliate Engagement an AMDays Workshop at Affiliate Summit East 22.