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Securing the Digital Frontier: Safeguarding Online Presence through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 8 This is the eighth in a series of posts about the benefits of having your trademark registered. Domain Name Protection Trademark registration extends its protective umbrella to your domain name.

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Clarity Amidst Chaos: Preventing Brand Confusion Through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 3 This is the third in a series of posts about the benefits of having your trademark registered. Trademarks are the beacons that guide consumers toward trusted products and services. Building Consumer Trust A registered trademark is a symbol of trust.

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Be Bold but Never Break the Trademark Mold:Implications of Delhi HC’s Decision in PepsiCo v. Parle Agro

IP and Legal Filings

For the Bold” incorporated in its entirety the registered trademark “For the Bold”. The plaintiffs argued that the in Parle Agro’s label, “For the Bold” was prominently displayed and emphasis was given to the contested tagline in all the advertising campaigns. PepsiCo contended in the court, how the tagline “Be the Fizz.

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Fortifying Your Brand: Dissuading Infringers through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. A registered trademark serves as a deterrent to potential infringers. Minimizing Brand Confusion Brand confusion can erode consumer trust and loyalty.

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Africa IP highlights 2023: Trade marks

The IPKat

Yesterday, it was all about key developments in the copyright field in the Africa IP Highlights 2023 – the result of collaboration between myself and several IP practitioners and researchers across Africa: Clarisse Mideva ; Rita Chindah ; and Jessie Mgonga. Today, it’s about the trade marks. Katpost on the decision here.

IP 81
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Intellectual Property Rights Involved in Advertising Campaigns

Kashishipr

In the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services. Vini Cosmetics Pvt. defendant no.

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Building Brands that Last: Leveraging Effective Brand Building through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. Trademark registration aids in building a cohesive brand identity. Consumer Trust and Loyalty A registered trademark inspires consumer trust.