IP Tech Blog

FEBRUARY 28, 2024

Clear disclosure of an ad is of paramount importance in the advertising world, and we have discussed this previously in our blogs here and here. The ASA held that under the CAP Code, the posts were marketing communications and as such, should have been obviously identifiable.

Social Media 57

Social Media Advertising Advertising Branding 57

Technology & Marketing Law Blog

JULY 16, 2021

Advertising/E-Commerce. 22, 2021): companies now pay so-called “influencers” to issue posts on social media touting their products or services. To navigate the seemingly unending stream of advertisements, consumers often depend on independent reviews for candid and accurate assessments. Robinhood Markets, Inc.,

Advertising 109

Advertising Advertising Contracts Social Media 109

IP Tech Blog

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

Branding 52

Branding Brands Branding Social Media 52

IIPRD

JUNE 26, 2024

A social media influencer is someone who creates content based on their niche in various social media platforms where they deliver information by uploading in the mediums of long format videos, short format videos or reels, static posts and stories.

Intellectual Property 52

Intellectual Property Social Media Intellectual Property Law IP 52

LexBlog IP

FEBRUARY 28, 2024

Clear disclosure of an ad is of paramount importance in the advertising world, and we have discussed this previously in our blogs here and here. The ASA held that under the CAP Code, the posts were marketing communications and as such, should have been obviously identifiable.

Social Media 52

Social Media Advertising Advertising Branding 52

43(B)log

FEBRUARY 26, 2024

23, 2024) Plaintiffs alleged that defendants conspired to inflate the US News ranking of USC Rossier School of Education by submitting inaccurate or incomplete data to US News and market the resulting ranking to the public. As Plaintiffs note, if the law were otherwise, “any business that submits false information to get a certification.

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Advertising Advertising False Advertising Marketing 57

LexBlog IP

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

Branding 52

Branding Brands Branding Social Media 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. The accessibility of Internet markets and the ease with which information may be shared have given rise to new opportunities for trademark infringement.

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43(B)log

JANUARY 19, 2022

14, 2022) Once in a blue moon, a false advertising-based antitrust claim survives a motion to dismiss in a circuit that imposes a list of excessive requirements on such claims. Consumers and advertisers adequately alleged that Facebook has monopoly power in social network/social media (consumers) and social advertising markets.

False Advertising 57

False Advertising Advertising Advertising Privacy 57

IP Tech Blog

MAY 19, 2023

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. billion in 2020 to $24.1

Marketing 57

Marketing Marketing Branding Brands 57

TorrentFreak

JANUARY 24, 2023

When BBB fans aren’t glued to their TVs waiting for the drama to unfold, many can be found on social media, usually speculating about what comes next, based on what they’ve just seen. For example, there is an impact on the attractiveness of audiovisual products for the advertising market,” it reads.

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Reporting Social Media Advertising Advertising 132

43(B)log

APRIL 26, 2023

The parties compete in the market for skid steer attachments and other products. Creager sells Montana post drivers (made in China) that compete with the Texas post drivers sold by IDT (advertised as made in the USA). The parties had other disputes, including accusing each other of posting false reviews of the other.

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Fair Use Advertising Advertising False Advertising 62

43(B)log

SEPTEMBER 15, 2021

They alleged that defendants copied the program and infringed the patent, as well as engaged in a smear campaign against plaintiffs in an effort to steal market share in the pediatric orthopedic industry. I’m only going to discuss the false advertising aspects. They didn’t advertise any alternative or promote a specific product.

Advertising 57

Advertising Advertising Social Media False Advertising 57

Trademark and Copyright Law Blog

JANUARY 14, 2021

Advertising can take many forms, including statements about a company’s products on websites and social media platforms. In this 60-minute webinar, designed exclusively for in-house counsel, you will learn how you can protect your company against legal challenges based on its advertising practices.

Advertising 40

Advertising Advertising False Advertising Social Media 40

43(B)log

OCTOBER 11, 2022

30, 2022) Pegasystems alleged that defendants, which compete with it in the business process management (BPM) software field, engaged in false advertising and commercial disparagement in an online report that portrayed Pegasystems unfavorably. Appian disseminated the report through its sales team, social media, and other marketing.

Marketing 57

Marketing Marketing Business False Advertising 57

Traverse Legal Blog

APRIL 2, 2023

In the world of social media, everyone’s got an angle. The Federal Trade Commission (FTC) will likely modify Part 255 regarding using endorsements and testimonials in advertising in 2023. Advertisers and endorsers must clearly disclose any material connections that may affect the endorsement’s credibility.

Social Media 52

Social Media Advertising Advertising Branding 52

TorrentFreak

MAY 23, 2024

By focusing on perceived societal ills, at least in the first instance, regulators are able to step in and inform citizens what’s in everyone’s best interests moving forward. In 2019, advertising that promoted games with cash prizes was outlawed on TV, radio, in print, on social media, and all other internet platforms.

Advertising 89

Advertising Advertising Social Media Branding 89

Velocity of Content

FEBRUARY 7, 2023

The following is an excerpt from Accessing and Analyzing Relevant Content in Today’s Information Chaos. As consumers, we experience personalization daily via targeted online advertising while browsing or in our social media accounts. According to the latest data , approximately 8.5

Technology 98

Technology Social Media Marketing Marketing 98

43(B)log

FEBRUARY 17, 2022

Was this commercial advertising or promotion? Elysium argued that Right of Assembly was “a marketing website for Tru Niagen for which ChromaDex pays commissions to Shelly Albaum for Tru Niagen customers referred through the website.” Thus, any false advertising claim would lie against Albaum, not [directly] against ChromaDex.

Advertising 78

Advertising Advertising False Advertising Marketing 78

Technology & Marketing Law Blog

AUGUST 23, 2022

This is one of the dozens of lawsuits alleging that social media services addict kids. Snap also relies heavily on its ability to collect and disclose to its advertisers the personal data and metrics collected from Oregon residents, including M.K. by collecting her data for use and distribution to advertisers while M.K.

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Social Media Contracts Advertising Advertising 116

Technology & Marketing Law Blog

FEBRUARY 20, 2023

Between the n00bs and the haters, it’s going to be a tough day for information credibility. How would the web and social media change? A good example is the online advertising market, which depends heavily on “targeted recommendations” that are currently protected by Section 230.

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Social Media Advertising Advertising Publishing 93

IP and Legal Filings

FEBRUARY 15, 2024

The transition from simply turning on the television to logging into accounts such as social media and OTT platforms, has resulted the entertainment industry to witness an astonishing evolution. To address these alarming concerns, India has introduced Digital Personal Data Protection Act, 2023, a long-awaited legislation.

Privacy 95

Privacy Social Media Advertising Advertising 95

TorrentFreak

JANUARY 21, 2022

In fact, we are aware that at least one of the Doe defendants posted a message online bragging about being named as a Doe Defendant and claiming that Activision will never find him,” Meyer informed the court. Without a doubt, the list of companies is extremely broad.

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Cease and Desist Social Media Reporting Copyright Infringement 135

TorrentFreak

JULY 9, 2024

A second and increasingly popular option is to buy a device with an embedded subscription, either from a friend, a friend-of-a-friend, or from those prepared to sell them via websites or openly on social media. At $350 per unit, pricing is certainly steep when compared to other similarly-powered devices available on the market.

Television 93

Television Social Media Advertising Advertising 93

Olartemoure Blog

JULY 14, 2022

prohibiting the import, sale, marketing and advertising of Apple’s devices that incorporate 5G technology, including the iPhone 12 and 13 devices. Subscribe to our newsletter We are a continous source of information, always with the latest news about intellectual property and competition. 07/14/22 – Patents. First Name.

Social Media 98

Social Media Intellectual Property Marketing Marketing 98

The TTABlog

APRIL 22, 2024

no information as to where or when these goods were sold, and no documentary evidence for any such clothing, clothing accessories or merchandise. The Hostess Brands’ gross profit for 2022 was $465,679,000, and the advertising and marketing expenditures for Hostess Brands was $21.3 million, $9.5 million, and $6.2

Branding 43

Branding Brands Branding Social Media 43

IPilogue

AUGUST 19, 2021

Although one might think that this statute contains all of the necessary information on Olympics-related marks in Canada, matters are further complicated by the fact that the Canadian Olympic Committee (COC) continues to register marks not found in OPMA as official marks under the Trademarks Act. This may drive some policy changes.

Intellectual Property 106

Intellectual Property Social Media IP Trademark 106

BYU Copyright Blog

APRIL 1, 2024

Morlos also provided large complimentary promotional posters for the school to advertise with. When the contract lapsed in May 2021 and the school contracted with another photographer, Morlos order the school to either remove all photographs and marketing materials under his copyright or pay a licensing fee to continue using them.

Cease and Desist 40

Cease and Desist Social Media Contracts Intellectual Property 40

IP Tech Blog

OCTOBER 20, 2021

Prize draws and promotions are a popular choice for brands to engage with its consumers, particularly through online social media platforms. As discussed in a previous blog post, the UK’s Advertising Standards Authority (ASA) has emphasised that prize draws must comply with provisions of its CAP Code.

Advertising 57

Advertising Advertising Social Media Branding 57

IP Tech Blog

MARCH 8, 2024

On September 18, 2023, NetChoice, LLC — a national trade association with members from the tech and social media industry — obtained a preliminary injunction from the District Court for the Northern District of California preventing the State of California from enforcing the California Age-Appropriate Design Code Act (“AADC” or the “Act”).

Designs 57

Designs Design Social Media Privacy 57

Technology & Marketing Law Blog

JUNE 4, 2024

The underlying legal principles are not complicated: content rules in TOSes are negative behavioral restrictions on authors’ conduct, not marketing or contractual promises to readers that such content will never appear on the site. YouTube appeared first on Technology & Marketing Law Blog. Google LLC , 2024 WL 2809371 (Cal.

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Contracts Designs Design False Advertising 77

TorrentFreak

NOVEMBER 3, 2021

All three are functionally similar tools (marketing and community approaches aside) but Applinked is perhaps the most interesting for a couple of reasons. In fact, Applinked was initially served from the developer’s own website and is still advertised and linked from there, despite what happened to its predecessor.

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Social Media Ownership Advertising Advertising 139

43(B)log

JUNE 27, 2024

And, as to claims that the vodka had health benefits that may help with personal fitness and weight management, the Alcohol and Tobacco Tax and Trade Bureau (TTB) views such representations as “mislead[ing] consumers by presenting incomplete information about the health effects and nutritional content of alcohol beverages.”

Advertising 62

Advertising Advertising Social Media Law 62

43(B)log

MARCH 14, 2024

In the Princess Diana case, Cairns , the court “found persuasive that the advertisements for the Princess Diana related products did not claim that they were sponsored or endorsed by the trademark holder, where other of the defendant’s celebrity-related products do state that they are ‘authorized’ by a trademark holder.”

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Advertising Advertising Music Fair Use 67

43(B)log

MARCH 25, 2024

These warnings “shall comprise the top 50 percent of the front and rear panels of the package” of cigarettes and “at least 20 percent of the area of [any] advertisement.” A facial challenge was rejected by the Sixth Circuit in 2012, but the DC Circuit struck down the FDA’s first attempt on an as-applied challenge. 4th 760 (5th Cir.

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Advertising Advertising Social Media Government 62

Art Law Journal

DECEMBER 29, 2021

In this article series, you’ll find valuable information on building and maintaining a career in the creative space. We cover topics including career paths, preparing for interviews, using social media to grow your footprint, networking, and much more. Top Advertising Agencies. AD AGENCIES. Wieden + Kennedy. Leo Burnett.

Graphic Design 52

Graphic Design Designs Design Web Design 52

43(B)log

NOVEMBER 28, 2022

2, 2022) Before the jury verdict in favor of Monster’s false advertising claim was this opinion resolving evidentiary issues. They weren’t directly asked about the phrase “Super Creatine,” whether participants had prior experiences with or opinions of Bang, or whether they had seen Vital’s advertising in the market.

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