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Harpic v. Domex Advertisement: Product Disparagement or Nominative Fair Use?

SpicyIP

Domex Advertisement: Product Disparagement or Nominative Fair Use? An image of the comparative advertisement launched by Domex, wherein Domex explicitly asks which toilet cleaner fights bad smell for longer and makes a tick mark against Domex, with Harpic as another option next to it. Pragya Jain. image from here ).

Fair Use 105
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comparative advertising isn't confusing

43(B)log

6, 2025) A frivolous lawsuit against comparative advertising; the court gets the right result at least. Even if the marks were famous, the comparative advertising and parody exclusions applied. [W]hen Although the court misunderstood descriptive fair use to be limited to personal names, that didnt matter.

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Harpic v. Domex:Product disparagement or nominative fair use?

IP and Legal Filings

Introduction Advertising is an important strategy for a company to sell its products to the customer. Advertising generated awareness about a particular product in among the masses and the reaction of the masses decides the fate of the product. To increase their sales, often companies indulge themselves in comparative advertising.

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Men Arrested For Transcribing Godzilla Minus One, Posting Details to a Website

TorrentFreak

In Japan, where the concept of fair use isn’t recognized, there’s arguably less cause for confusion. “In addition, the act of infringing on content that creators have spent time, effort, and money to create and unfairly obtaining advertising revenue, is extremely malicious and should never be tolerated.”

Fair Use 131
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Nominative fair use (maybe) and Amazon

43(B)log

I've recently seen two examples of the following phenomenon: off of Amazon, an advertiser uses images of its product with another well-known product, and they do go together, but on Amazon, the advertising is different. Anyone know if there's an Amazon policy driving this?

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Fair Use Protects High School’s Use of Inspirational Meme–Bell v. Eagle Mountain School District

Technology & Marketing Law Blog

The school moved to dismiss on fair use grounds, and the district court granted the motion and awarded attorneys’ fees to the school. (I Bell appealed to the Fifth Circuit, which easily affirms the fair use dismissal and attorneys’ fees. Nature of the Use. ” Bell sued anyways. Nature of the Work.

Fair Use 116
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Court to Revisit Fair Use in Tattoo Infringement Case

Copyright Lately

Fischer denied both parties’ motions for summary judgment, finding triable issues of substantial similarity and fair use. Among other things, the court held that there was a factual dispute as to whether or not defendants’ purpose in using Sedlik’s image of Miles Davis was “commercial.”