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Harpic v. Domex Advertisement: Product Disparagement or Nominative Fair Use?

SpicyIP

Domex Advertisement: Product Disparagement or Nominative Fair Use? An image of the comparative advertisement launched by Domex, wherein Domex explicitly asks which toilet cleaner fights bad smell for longer and makes a tick mark against Domex, with Harpic as another option next to it. Pragya Jain. image from here ).

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Harpic v. Domex:Product disparagement or nominative fair use?

IP and Legal Filings

Introduction Advertising is an important strategy for a company to sell its products to the customer. Advertising generated awareness about a particular product in among the masses and the reaction of the masses decides the fate of the product. To increase their sales, often companies indulge themselves in comparative advertising.

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Men Arrested For Transcribing Godzilla Minus One, Posting Details to a Website

TorrentFreak

In Japan, where the concept of fair use isn’t recognized, there’s arguably less cause for confusion. “In addition, the act of infringing on content that creators have spent time, effort, and money to create and unfairly obtaining advertising revenue, is extremely malicious and should never be tolerated.”

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comparative advertising isn't confusing

43(B)log

6, 2025) A frivolous lawsuit against comparative advertising; the court gets the right result at least. Even if the marks were famous, the comparative advertising and parody exclusions applied. [W]hen Although the court misunderstood descriptive fair use to be limited to personal names, that didnt matter.

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Nominative fair use (maybe) and Amazon

43(B)log

I've recently seen two examples of the following phenomenon: off of Amazon, an advertiser uses images of its product with another well-known product, and they do go together, but on Amazon, the advertising is different. Anyone know if there's an Amazon policy driving this?

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Fair Use Protects High School’s Use of Inspirational Meme–Bell v. Eagle Mountain School District

Technology & Marketing Law Blog

The school moved to dismiss on fair use grounds, and the district court granted the motion and awarded attorneys’ fees to the school. (I Bell appealed to the Fifth Circuit, which easily affirms the fair use dismissal and attorneys’ fees. Nature of the Use. ” Bell sued anyways. Nature of the Work.

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New(s) Questions and Fair Use: Using Copyright to Curtail Expression?

SpicyIP

You can see his previous posts for us here. New(s) Questions and Fair Use: Using Copyright to Curtail Expression? In response the Defendant claimed, “ fair use” and “ de minimis” use. Akshat is a lawyer, interested in IP policy, currently litigating at the Patna and the Delhi High Courts.

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