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[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. Since May 2020, ambush marketing has been regulated in a comprehensive manner in Italy by Law No.

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Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids

LexBlog IP

Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. Here is a rough transcript ; and if you have a spare five hours, you can watch the videos, which will soon be posted on the event page. The event came out of the proposed changes to the Testimonial & Endorsement Guides.

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Football, marketing and the art of the ambush: Ambush marketing in 2022

JD Supra Law

In spite of the various legal and commercial risks associated with it, ambush marketing is a global phenomenon. Provided that these risks are managed correctly, ambush marketing can allow an advertiser to benefit from the buzz around an event without having to shell out on expensive sponsorship fees, settlements or damages.

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Infographic | Trademarks 101: super bowl exclusivity

Olartemoure Blog

Arguably the most important sports event in the U.S.A., the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Since then, it has made a conscious effort to enforce this trademark.

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FTC Evaluating Children’s Ability to Distinguish Digital Advertisements from Surrounding Content

LexBlog IP

On August 23, 2022, the Federal Trade Commission announced it will continue to seek additional public comment on how children are increasingly being affected by digital advertising and marketing messages “that may blur the line between ads and entertainment.” And that question is even more acute when it comes to children.

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StreamSafely: Anti-Piracy Campaign or Multi-Million Dollar Marketing Machine?

TorrentFreak

In the unlikely event people haven’t noticed, the internet isn’t what it used to be. StreamSafely: How it All Began The people who came up with the StreamSafely campaign and still run it today are collectively known as Ctam Cable Marketing Association Inc. , or CTAM for short. ” Under the heading The Cable Industry v.

Marketing 102
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gray marketer's counterclaims against Toyota survive, but it still must defend itself

43(B)log

Toyota USA sued Allen for grey marketing in violation of the Lanham Act and related claims, asserting that material differences included the existence of a manufacturer-backed warranty, the shipping and packaging of the parts, and the appearance and condition of the parts. The court declined to dismiss the counterclaims.