TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. GOAL… sponsored by 1XBET.

Advertising 141

Advertising Advertising Branding Brands 141

JD Supra Law

NOVEMBER 14, 2022

In spite of the various legal and commercial risks associated with it, ambush marketing is a global phenomenon. Provided that these risks are managed correctly, ambush marketing can allow an advertiser to benefit from the buzz around an event without having to shell out on expensive sponsorship fees, settlements or damages.

Marketing 52

Marketing Marketing Art Settlement 52

Technology & Marketing Law Blog

AUGUST 18, 2024

The event, which I recapped in more detail for another publication, presented an interesting set of questions and opportunity for future development of the conversation around an economy that Goldman Sachs predicts to reach $480 billion by 2027. The advertising revenues may eventually pass through in some portion to creators.

Blogging 119

Blogging Reporting Privacy Branding 119

The IPKat

APRIL 8, 2022

What they have in common is the direct undertaking of those acts, that is – in the words of the CJEU – a comportement actif , which consists of affixing the sign, advertising under it, etc.

Law 138

Law Advertising Advertising Marketing 138

LexBlog IP

SEPTEMBER 30, 2022

On August 23, 2022, the Federal Trade Commission announced it will continue to seek additional public comment on how children are increasingly being affected by digital advertising and marketing messages “that may blur the line between ads and entertainment.” And that question is even more acute when it comes to children.

Advertising 52

Advertising Advertising Social Media Marketing 52

TorrentFreak

DECEMBER 20, 2022

Global Anti-Piracy Pact will also propose/establish new standards and best practices to protect the legal market from unlawful competition. A key focus for CERTAL is the fight against IPTV piracy, audiovisual content in general, and live sporting events, so tackling illicit providers will be a key aim of the coalition.

Government 144

Government Marketing Marketing Advertising 144

The IPKat

JUNE 13, 2022

The non-fungible part means that it is something that has unique value based on the buyer’s sentiment and/or market dynamics. In practice, what this means is that a whole new market has been opened-up as NFTs have provided a system that has enabled the sale of digital items by transforming them into collectables, such as a tweet.

Non-Fungible Tokens 140

Non-Fungible Tokens Advertising Advertising Ownership 140

TorrentFreak

JANUARY 19, 2024

Among them were uhuseries.com, owlserieshd.com, and ahaseries.com, relatively popular streaming platforms targeting the Thai market. For someone with no technical skills, that’s a pretty clear invitation to leave everything well alone, including any attempt to apply any security fixes, in the unlikely event any are issued at all.

Advertising 128

Advertising Advertising Intellectual Property Settlement 128

Technology & Marketing Law Blog

JULY 17, 2021

Gannett appeared first on Technology & Marketing Law Blog. National Federation of the Blind v. Target Class Certified. The post ADA Doesn’t Apply to Newspaper’s Website–Suris v.

Blogging 130

Blogging Television Publishing Advertising 130

SpicyIP

AUGUST 2, 2024

These various brands have posted laudatory posts congratulating her for this achievement, while at the same time utilizing her image and Olympic win for their own commercial own use by using it in the form of an advertisement. Now the pertinent question becomes whether the advertisements in question are prohibited under the law.

Branding 105

Branding Brands Branding Personality Rights 105

TorrentFreak

JULY 19, 2024

In recent years, rightsholders of major sports events have repeatedly complained that piracy of live sports is getting out of hand. They’re explicitly advertising it as a way to compete with pirate streaming services, hoping to take back market share.

Reporting 126

Reporting Marketing Marketing Advertising 126

Kluwer Copyright Blog

JANUARY 6, 2022

This blacklist may be used by the signatories of voluntary agreements promoted by ARCOM, which are supposed to contribute to remedying infringements of copyrighted material and sporting competitions and events. 3/ The Act also creates a new procedure to fight against the unlawful broadcasting of sporting events.

Copyright Infringement 100

Copyright Infringement Copyright Intellectual Property Intellectual Property Law 100

43(B)log

SEPTEMBER 6, 2023

Toyota USA sued Allen for grey marketing in violation of the Lanham Act and related claims, asserting that material differences included the existence of a manufacturer-backed warranty, the shipping and packaging of the parts, and the appearance and condition of the parts. The court declined to dismiss the counterclaims.

Marketing 59

Marketing Marketing False Advertising Advertising 59

SpicyIP

AUGUST 8, 2024

In an interesting turn of events, the plaintiff in a trademark infringement suit had to face the wrath of the Delhi High Court for submitting false evidence and got criminal proceedings instituted against them on the directions of the Court. This is what was seen in the recent case of M/s KG Marketing of India v.

Trademark 111

Trademark Marketing Marketing Advertising 111

JD Supra Law

MAY 2, 2024

We're thrilled to present a special Spring edition of Kattison Avenue, which delves into highlights and takeaways from the recent Katten-hosted Association of National Advertisers (ANA) 1-Day Conference in our New York office. By: Katten Muchin Rosenman LLP

Editing 69

Editing Advertising Advertising Marketing 69

43(B)log

APRIL 25, 2023

Republic alleged that HBI, its competitor in the tobacco rolling paper industry, engaged in false advertising under the Lanham Act, unfair competition, and violations of the IUDTPA. But though there was no official ‘Raw Foundation’ entity, HBI did indeed donate moneys to charities and conduct charitable events.”

False Advertising 59

False Advertising Advertising Advertising Law 59

LexBlog IP

JANUARY 4, 2022

There are many things one could reflect on, but this blog is about advertising and marketing law, so we’ll stick to that. To say it was an eventful year would be an understatement. Moving into 2022, the FTC will be kicking off its review of the Environmental Marketing Guides. Another year has come and gone.

Advertising 52

Advertising Advertising Marketing Marketing 52

TorrentFreak

APRIL 11, 2024

TikTok Pirates For example, when a viral clip from a TV series is making the rounds on social media platforms, one could argue that this serves as free advertising. The researchers analyzed whether the mass takedown event impacted demand for subscription-only ‘VIP’ shows in any way.

Social Media 129

Social Media Copyright Infringement Television Journalism 129

TorrentFreak

AUGUST 24, 2021

YouTuber ‘Touchtone’ (Raul Orelanna) was later added as a defendant in an amended complaint alongside accusations he was paid $500,000 to market the service. Nitro TV advertising emphasized converting customers from cable or satellite television services such as those provided by DISH,” the complaint reads.

Television 139

Television Copyright Infringement Advertising Advertising 139

TorrentFreak

NOVEMBER 15, 2023

Whether events unfolding in South Korea will dampen local demand remains to be seen, but the narrative playing out on national news could hardly be worse for pirate sites. Online gambling within South Korea is outlawed, and government control in the rest of the market effectively amounts to a lucrative monopoly.

Advertising 126

Advertising Advertising Reporting Government 126

TorrentFreak

FEBRUARY 1, 2024

In a matter of weeks, the controversial Jake Paul vs. Ben Askren PPV boxing event will turn three years old and still be remembered for all that went wrong. In summary, H3 says that when it showed the fight along with biting commentary on YouTube, that was fair use, even though the video shown was sourced from a pirated copy of the PPV event.

Copyright Infringement 110

Copyright Infringement Advertising Advertising Copyright 110

43(B)log

APRIL 25, 2022

The plaintiffs alleged that the stamps themselves were “a powerful form of advertising because they allow the Brazilian plywood companies to market their products as conforming to an important American safety standard.” pictures of not-good plywood from case Plaintiffs alleged both direct and contributory false advertising.

False Advertising 56

False Advertising Advertising Advertising Licensing 56

43(B)log

JUNE 17, 2022

7, 2022) The court upheld a contempt finding based on an underlying false advertising claim. The underlying permanent injunction barred defendants from suggesting in promotional materials that their probiotic contained the same formulation as one marketed by De Simone. and many markets globally.” “So

False Advertising 64

False Advertising Advertising Advertising Litigation 64

TorrentFreak

SEPTEMBER 8, 2023

“At a basic level – and common to all the technical devices mentioned – AAPA would like to see the production, marketing and distribution of any device which can be used to infringe IP made illegal” – Sheila Cassells. What’s AAPA’s position there? As for the mobile phone, it’s an infringement machine.

IP 132

IP Intellectual Property Marketing Marketing 132

Selvam & Selvam Blog

APRIL 5, 2022

When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. But what exactly is moment marketing? However, the concept of moment marketing is not new. Personality Rights.

Marketing 40

Marketing Marketing Social Media Personality Rights 40

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. Trademark Infringement The advertiser compares two perfumes showing them side to side in the ad video and claims to create a version of the luxury perfume.

Trademark 111

Trademark Advertising Advertising Branding 111

Olartemoure Blog

DECEMBER 5, 2023

For those commenting on the FTC’s proposal, scenarios in which junk fees tend to arise include the following: Hotel and Short-Term Lodging Fees Hotels, online travel agencies, and vacation rental providers frequently exclude fees, such as hotel resort fees and vacation rental cleaning fees, from their advertised nightly rates.

Advertising 105

Advertising Advertising Business Television 105

TorrentFreak

NOVEMBER 30, 2022

By recording the latest movies directly from the silver screen using concealed devices, ‘cammers’ fuel the illicit piracy market that thrives during the first few days of a film’s initial release. Events during the summer seem to have taken everyone by surprise. Cammers vs. Film Content Protection Agency.

Cinema 145

Cinema Intellectual Property Copying Government 145

43(B)log

MAY 13, 2024

The Roundtable is designed to be a forum for the discussion of current trademark, false advertising, and right of publicity scholarship, covering a range of methodologies, topics, and perspectives. Priority will be given to those who can attend the entire event and a dinner the night of Friday, October 18.

False Advertising 75

False Advertising Trademark Advertising Advertising 75

43(B)log

MARCH 28, 2024

26, 2024) Defendant, d/b/a Wonderland, operated an adult entertainment club and was one of the many such sued by various models for using their images in advertising without their consent from 2015 to 2019. The court found that definition of “Exhibitions and Related Marketing” was so broad as to “preclude coverage in almost any circumstance.”

Advertising 64

Advertising Advertising Settlement Contracts 64

The IPKat

JULY 18, 2021

To address the market distortions and the music streaming ‘value gap’, the Government should introduce robust and legally enforceable obligations to normalise licensing arrangements for UGC-hosting services. AIM stated that the independent community accounts for 25% of the UK recording market, thereby putting the majors’ share at 75%.

Music 139

Music Contracts Reporting Government 139

43(B)log

MARCH 22, 2023

We invite submissions from academics working on any aspect of trademark, false advertising, marketing, right of publicity, or related areas of the law. Priority will be given to those who can attend the entire event and a dinner the night of the event. Submissions must be of full drafts in Microsoft word format.

Trademark 78

Trademark False Advertising Advertising Advertising 78

TorrentFreak

JANUARY 8, 2024

Caveats Create Niche Market FAST’s main quid pro quo is the installation of an official app through which viewing takes place. In short, users see DAZN channels directly from Pluto TV’s servers but with no advertising whatsoever.

Advertising 126

Advertising Advertising Copyright Copyright Infringement 126

TorrentFreak

APRIL 24, 2023

The biggest conundrum is that the really big players in the pirate streaming market know that rightsholders want to limit their business, but are struggling to do so. Intermediaries that aren’t targeted with an injunction could choose to take “voluntary measures ” to prevent illegal streaming of live events.

Reporting 136

Reporting Advertising Advertising Law 136

43(B)log

SEPTEMBER 21, 2021

References in Columbia’s marketing materials to “the on-campus experience” were often mere puffery “too vague to be enforced as a contract,” such as a statement in a University publication that “Columbia is an in-person kind of place.”

False Advertising 59

False Advertising Contracts Advertising Advertising 59

TorrentFreak

NOVEMBER 19, 2022

It’s currently available via free download and generates revenue from in-app advertising, some of it provided by Google according to a recent analysis. Part of this success is likely attributable to the “smooth” and “lag-free” streams PikaShow advertises. PikaShow Markets to the Masses.

Advertising 143

Advertising Advertising Copyright Editing 143

Technology & Marketing Law Blog

FEBRUARY 18, 2024

.” The court explains: as in Twitter, the Alibaba Defendants’ acts — such as promotional emails advertising Merchant Defendants’ products — are primarily if not wholly algorithmically-generated. Alibaba appeared first on Technology & Marketing Law Blog. But here, such evidence was, and is, lacking.

Blogging 111

Blogging Advertising Advertising Trademark 111