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False Patent Marking as False Advertising: Overcoming Dastar

Patently-O

by Dennis Crouch The Federal Circuit is set to consider the use of terms like “patented,” “proprietary,” and “exclusive” in commercial advertising can be actionable under ยง 43(a)(1)(B) of the Lanham Act when their use is not entirely accurate. Crocs largely prevailed in those actions.

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Earnings calls, recall notices not "commercial advertising or promotion," but could be "of and concerning" largest market player

43(B)log

Marketing, Sales Practices & Products Liab. SoClean is a dominant player in the market for medical devices that sanitize continuous positive airway pressure machines (CPAPs), which treat sleep apnea and respiratory conditions. And, they continued, SoClean was illegally marketing its devices. In re SoClean, Inc., 22-542 (W.D.

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Marketing and IPR

IP and Legal Filings

A trade name often is designated by the term โ€œdoing business as,โ€ โ€œtrading as,โ€ or โ€œoperating asโ€ to make this distinction from the legal name. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust. All of this must be economically justified by a demonstrable value.

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copying/explicit references let Roblox proceed with dubious (c) claim; Lego should be watching

43(B)log

Defendants allegedly marketed the My Avastars dolls with a โ€œcodeโ€ that could be used in the Roblox platform. Looking at the side by side pictures in the complaint, this is a bit hard to swallow, but the evidence of copying/references to Roblox clearly bleed over from the TM side.

Copying 94
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False advertising and TM infringement receive very different damages treatment: case in point

43(B)log

17, 2023) Another entry in the โ€œcourts treat Lanham Act false advertising very differently than Lanham Act trademark infringement, despite identical damages provisionsโ€ line. CareDx sued Natera for false advertising. Natera, Inc., 19-662-CFC, 2023 WL 4561059 (D. Natera made superiority claims for its Prospera.

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Lower Price Alternative? Comparative Advertising and Trademark Infringement

IPilogue

Comparative advertising is an effective marketing technique, in which a companyโ€™s product or service is compared to its competitorโ€™s. Despite these advantages, comparative advertising is a dangerous field to navigate from a legal perspective. Operations (โ€œConstellationโ€).

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Using dominant competitor's part names/numbers for comparison isn't false advertising, TM infringement, or (c) infringement

43(B)log

15, 2023) Simpson sued its competitor MiTek for using Simpson part numbers for structural connectors/fasteners for use in the construction industry in its catalogs/other promotional material; the court here, after a nonjury trial before the magistrate judge, rather comprehensively rejects its false advertising, trademark, and copyright claims. (It