Lower Price Alternative? Comparative Advertising and Trademark Infringement
IPilogue
FEBRUARY 14, 2022
Comparative advertising is an effective marketing technique, in which a company’s product or service is compared to its competitor’s. Despite these advantages, comparative advertising is a dangerous field to navigate from a legal perspective. Tianchu Gao is an IPilogue Writer and a 1L JD Candidate at Osgoode Hall Law School. .
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