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Marketing and IPR

IP and Legal Filings

Many countries require registering a trade name or business name in a special register. A trade name often is designated by the term “doing business as,” “trading as,” or “operating as” to make this distinction from the legal name. Experience has shown that well-known brands are far simpler to market than lesser-known ones.

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Lower Price Alternative? Comparative Advertising and Trademark Infringement

IPilogue

Comparative advertising is an effective marketing technique, in which a company’s product or service is compared to its competitor’s. Despite these advantages, comparative advertising is a dangerous field to navigate from a legal perspective. Operations (“Constellation”).

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Trademarks from a Marketing Perspective

Kashishipr

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. Noting the Difference between a Brand and a Trademark.

Marketing 105
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gray marketer's counterclaims against Toyota survive, but it still must defend itself

43(B)log

The Toyota parts sold by Allen Interchange and Toyota bear the same part number, and according to Allen Interchange, are identical in design, function, and quality. Lanham Act false advertising: Allen alleged that Toyota’s statements that “[t]he purchase. The court declined to dismiss the counterclaims.

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Trademark protection for colors: T-Mobile Magenta

Erik K Pelton

Non-traditional trademarks include sounds, sense, motions, lighting, colors, and more. Essentially, things that are not made up of logo designs or words. I want to focus on color trademarks. The brown color used by UPS is a registered trademark. For instance, the magenta of T-Mobile is a registered trademark.

Trademark 130
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Power of Proof: The Role of Documentary Evidence in Trademark Prosecution

Intepat

The Registrar of Trade Marks , further highlights the importance of documentary evidence in establishing the well-known status of a trademark. Therefore, the significance of such documentary evidence in the entire duration of trademark prosecution is specifically addressed and explained in this article.

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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

This success is largely attributed to Apple’s effective trademarking of various designs and sounds related to its products and services. Notably, Apple trademarked its store design in the United States in 2011. has invested heavily in marketing and brand promotion, making its trademark well-known to consumers.