Remove Advertising Remove Definition Remove Trademark Law
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Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet v. Troia

Technology & Marketing Law Blog

Also, there should not be a “use in commerce” when the advertiser (here, Troia) doesn’t actually offer any goods or services in the marketplace. Instead, the court’s hacking of precedent brought to mind one of my all-time least-favorite trademark cases (it still annoys me 15+ years later!) 2022 WL 3647817 (E.D.

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Second Circuit Tells Trademark Owners to Stop Suing Over Competitive Keyword Advertising–1-800 Contacts v. Warby Parker

Technology & Marketing Law Blog

Fifteen years ago, courts generally avoided categorical pronouncements about the legitimacy of competitive keyword advertising. Whatever legal ambiguity might have existed then has been decisively resolved, at least with respect to competitive keyword ads that don’t use the trademark in the ad copy. Google (4th Circuit).

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China: The New Draft Trademark Law Increases Requirements for Recognition of Well-Known Status

IP Tech Blog

The recently published Draft Amendment to the Chinese Trademark Law is proposing the introduction of important changes to the current trademark system in China. The definition of the boundaries between concepts like “well-known,” “certain,” and “high reputation” are important. For example, the actual art.

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China: The New Draft Trademark Law Increases Requirements for Recognition of Well-Known Status

LexBlog IP

The recently published Draft Amendment to the Chinese Trademark Law is proposing the introduction of important changes to the current trademark system in China. The definition of the boundaries between concepts like “well-known,” “certain,” and “high reputation” are important.

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Print-on-Demand Service Defeats Fish Illustrator’s Copyright Claim–Tomelleri v. Sunfrog

Technology & Marketing Law Blog

If not, the print-on-demand industry may not be commercially viable under prevailing law. This judge is vexed by the definition of volitional conduct. And although Plaintiff also alleged Defendants marketed, advertised, and sold merchandise bearing his copyrighted illustrations. The supervising judge agrees. Volitional Conduct.

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Internal Search Results Aren’t Trademark Infringing–PEM v. Peninsula

Technology & Marketing Law Blog

This is a case involving a trademark owner and a competitive keyword advertiser. The trademark owner memorably (and ridiculously) characterized the rival as engaging in “keyword conquesting,” a term I encourage you never to use. The court already sent that trademark claim to the jury ( my blog post on that ruling ).

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Trademarking Signature Poses/Looks – A Progressive Protection of Individuality

SpicyIP

What implications does this have for trademark law? For starters, a body-part, being a ‘built-in aspect’ of the human anatomy, would be automatically barred from trademark protection, due to its generic character. Contemporary trademark jurisprudence has opened the gates for protecting non-conventional trademarks.

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