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Advertising Highs & Lows

Above the Fold

certainly had a disparate week in the world of advertising, with the high of sponsoring the AFC and NFC championship games and the low of an order finding that it had engaged in deceptive advertising. Intuit, Inc.

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Advertising Highs & Lows

LexBlog IP

certainly had a disparate week in the world of advertising, with the high of sponsoring the AFC and NFC championship games and the low of an order finding that it had engaged in deceptive advertising. Intuit, Inc.

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Decoding Cease-and-Desist Letters: A Guide to Navigating Wiretap Allegations Linked to Meta Pixel Use

Traverse Legal Blog

This surge is not limited to Meta alone; it extends to any organization that employs these technologies for data collection and targeted advertising. A pixel tool is a small piece of code embedded into the HTML of a website designed to measure user interactions and provide online advertising.

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Decoding Cease-and-Desist Letters: A Guide to Navigating Wiretap Allegations Linked to Meta Pixel Use

LexBlog IP

This surge is not limited to Meta alone; it extends to any organization that employs these technologies for data collection and targeted advertising. A pixel tool is a small piece of code embedded into the HTML of a website designed to measure user interactions and provide online advertising.

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Chegg Is Likely to Prevail on Its Anti-Scraping CFAA Claim…But Doesn’t Get an Injunction–Chegg v. Doe (Guest Blog Post)

Technology & Marketing Law Blog

In addition to providing Chegg’s for-pay services online for free, Homeworkify has used and continues to use Chegg’s name in Google Advertising. But if defendant scraped all the data before getting a cease-and-desist letter and while it still had valid access, no degree of subsequent misuse creates a CFAA claim. The horror!

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[UPCKat] Revisiting lessons from the first ex parte UPC preliminary injunction in myStromer v Revolt

The IPKat

It enables the Respondent to make contact with potential customers and thus establish its own market presence. It is obvious that the exhibition of the contested embodiment at this trade fair can lead to a loss of sales or market share for the Applicant that can hardly be reversed. The penalty for this was set at 1,000.00

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OTT Platforms and Digital Piracy

Biswajit Sarkar Copyright Blog

Undoubtedly, the OTT broadcasting market is one of the world’s largest media markets. The potential flow of advertisement traffic for this content makes them lucrative assets for any commercial establishment. Presently, many OTT platforms are taking up the creation of exclusive content to be streamed through their platforms.