Technology & Marketing Law Blog

JUNE 20, 2024

The photo depicts two children (“Brave” is the one on the right) at the 1 Hotel in West Hollywood wearing the hotel’s branded robes. Reply to this comment with #sharemy1pic if you’re happy with us sharing your photo on our social channels.” June 14, 2024) The post Reusing Social Media Photos for Ads?

Social Media 105

Social Media Copyright Licensing Advertising 105

JD Supra Law

SEPTEMBER 30, 2022

The metaverse virtual world is a shiny new sandbox for brands to play in. Just as sponsored content dominates social media, so too will advertising blanket the metaverse. Platform terms and features for branded content on social media is quite developed, but that is not yet the case for the metaverse.

Advertising 98

Advertising Advertising Social Media Branding 98

Art Law Journal

JULY 26, 2022

Thanks to the internet and its billions of active users, it’s become easier than ever to leverage social media for artists to amass a following within niche communities, network with like-minded creators, and ultimately increase chances of finding new clients. . .

Social Media 67

Social Media Business Art Brands 67

JD Supra Law

APRIL 1, 2024

A properly maintained copyright portfolio is essential to any successful brand owner. Copyright can extend to advertisement copy, manuals, visuals, art, photography, storyboards, scripts, film, video, online components, mobile apps, social media posts, websites, music, developed characters appearing in ads, and logos.

Advertising 75

Advertising Advertising Social Media Copyright 75

Erik K Pelton

MAY 23, 2022

But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks.

Trademark 162

Trademark Social Media Branding Brands 162

JD Supra Law

APRIL 17, 2024

In recent years, the advent of the social media “influencer” has revolutionized advertising. Likewise, influencers create certain content to secure brand deals and attract advertisers. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience.

Copyright Law 77

Copyright Law Social Media Branding Brands 77

IIPRD

NOVEMBER 22, 2023

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. How can Influencers protect their IP?

Social Media 59

Social Media IP Intellectual Property Copying 59

TorrentFreak

JANUARY 28, 2025

Negative exposure in the media has direct implications for image and branding. Additional risk of polluting or even displacing otherwise positive articles, could jeopardize what amounts to free advertising worth millions of dollars. Even for Nintendo, suing every infringer isn’t just impractical.

Social Media 101

Social Media Litigation Copyright Copyright Infringement 101

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.

Social Media 52

Social Media Intellectual Property Registration Branding 52

IIPRD

JANUARY 6, 2023

The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement.

Social Media 52

Social Media Trademark Advertising Advertising 52

TorrentFreak

JANUARY 8, 2025

This brand has been around for many years as new versions typically come online when others are taken offline. The USTR’s report now lists Cuevana.biza after being nominated by the movie industry. Torrent Sites – 1337X – RuTracker – The Pirate Bay – TorrentGalaxy – YTS.mx

Reporting 107

Reporting Marketing Marketing Social Media 107

Intepat

MARCH 25, 2025

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

Copying 59

Copying Brands Branding Branding 59

TorrentFreak

JANUARY 24, 2023

When BBB fans aren’t glued to their TVs waiting for the drama to unfold, many can be found on social media, usually speculating about what comes next, based on what they’ve just seen. For example, there is an impact on the attractiveness of audiovisual products for the advertising market,” it reads.

Reporting 144

Reporting Social Media Advertising Advertising 144

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Branding 131

Kashishipr

MAY 4, 2022

Additionally, they help the customers distinguish between brands and understand the quality of the products they buy. Trademarks also carry all the image and reputation a brand builds over the years. It has already knocked out some widely recognized brands in the past, including Cellophane, Asprin, and Escalator.

Social Media 105

Social Media Trademark Cease and Desist Registering Trademarks 105

IIPRD

AUGUST 4, 2022

A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on social media is through copyright.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

Art Law Journal

AUGUST 10, 2022

Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.

Social Media 52

Social Media Art Marketing Marketing 52

IP Law 360

SEPTEMBER 6, 2023

Amazon launched a pair of lawsuits Wednesday in Seattle federal court against social media influencers, accusing the two women of using their profiles to advertise knockoff luxury brand products as part of a scheme with third-party counterfeit sellers.

Social Media 85

Social Media Designs Design Advertising 85

TorrentFreak

OCTOBER 31, 2022

This growth is facilitated by users who openly advertise the site on social media, TikTok included. While the Authors Guild doesn’t recommend branding the platform as a notorious market, the social media platform responded to these and other rightsholder complaints in a letter to the USTR.

Social Media 145

Social Media Publishing Intellectual Property Marketing 145

Erik K Pelton

NOVEMBER 3, 2020

The following is an excerpt from my book, Building a Bold Brand. Believe it or not, I even had to face changing my brand name early on as a result of receiving a cease and desist letter! Small businesses are just as capable of creating and building great brands as big businesses are. Television advertising.

Business 130

Business Trademark Cease and Desist Branding 130

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 98

Trademark Social Media Advertising Advertising 98

IP Tech Blog

MARCH 20, 2023

“[N]o legacy is so rich as honesty” 1 might fairly summarize the Federal Trade Commission (FTC)’s theme to the advertising industry for 2023, as gleaned from the National Advertising Division (NAD) 2022 Annual Report. What Privacy-Related Claims Does Your Company Make?

Advertising 62

Advertising Advertising Reporting Privacy 62

IP and Legal Filings

JULY 21, 2022

Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.

Trademark 98

Trademark Social Media Marketing Marketing 98

IP Tech Blog

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms. Proactively promote and facilitate compliance by brands.

Branding 52

Branding Brands Branding Social Media 52

Copyright Lately

SEPTEMBER 29, 2024

Atari’s copyright infringement lawsuit against State Farm advances, underscoring the importance of careful clearance in advertising. In addition to copyright infringement, Atari brought claims for business disparagement, false information and advertising, unfair competition, and unjust enrichment.

Fair Use 106

Fair Use Copyright Artwork Social Media 106

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.

Trademark 111

Trademark Advertising Advertising Brands 111

SpicyIP

OCTOBER 23, 2024

Recently, Delhi High Court granted an interim injunction to Zydus against social media influencer Prashant Desai’s allegedly disparaging post on nutritional health drinks. 29(8) is meant for “infringement by advertising of the mark ”, and the ASCI guidelines too, as the title indicates, are influencer “advertising”.

Social Media 105

Social Media Advertising Advertising Trademark 105

LexBlog IP

NOVEMBER 28, 2022

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

Branding 52

Branding Brands Branding Social Media 52

Biswajit Sarkar Copyright Blog

AUGUST 9, 2022

The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. In this blog, we will see brands and trademarks on the internet and how to protect them from infringement. Protecting brands.

Branding 52

Branding Brands Branding Social Media 52

Traverse Legal Blog

MARCH 26, 2025

This guide outlines exactly what you canand can’tsay, helping you build a secure and compliant brand. Lets break down whats at stake, what you can and cant say, and how to build a strategy that protects your content, brand, and bottom line. FDA compliance for supplements is not easy. Luckily, our Amazon lawyers are here to help.

Branding 52

Branding Brands Branding Marketing 52

IP Tech Blog

FEBRUARY 28, 2024

Clear disclosure of an ad is of paramount importance in the advertising world, and we have discussed this previously in our blogs here and here. This ruling serves as a reminder to CBD brands and advertisers about the importance of their disclosure obligations (i.e.

Social Media 57

Social Media Advertising Advertising Branding 57

43(B)log

MAY 19, 2023

WowWee’s Vice President of Brand Development & Creative Strategy, Sydney Wiseman, used her WowWee email address to create a Roblox user account and used her Roblox account to promote My Avastars dolls on social media, including videos on her TikTok account.

Copying 94

Copying False Advertising Social Media Advertising 94

The IPKat

FEBRUARY 28, 2025

80% of the regular vodka consumers were aware of CHOPIN vodkas), while the investments made in advertisements and social media accounts demonstrated an active policy on the promotion of the mark. The survey evidence submitted by the opponent demonstrated a considerable level of awareness and familiarity in Poland (i.e.,

Registration 58

Registration Advertising Advertising Social Media 58

IP and Legal Filings

AUGUST 4, 2022

The brands need to identify the Class under which they can register their trademark, and this is done through the NICE Classification adopted by India. This trademark was obtained with the objective of protecting and highlighting the distinctiveness of the brand. IP Branding: Certification marks and GI.

Intellectual Property Law 98

Intellectual Property Law Intellectual Property Law Social Media 98

TorrentFreak

MAY 23, 2024

In 2019, advertising that promoted games with cash prizes was outlawed on TV, radio, in print, on social media, and all other internet platforms. Monitoring carried out by AGCOM over a 48-hour period in November 2019 noted the appearance of an ad for a casino, stating: ‘Join Now The Brand New Italian Online Casino.

Advertising 120

Advertising Advertising Social Media Brands 120

The IPKat

JULY 12, 2024

Brat green: from the streets of NYC to the domination of social media and then to the catwalks (?) slime green (now ‘brat green’) in various means of advertising throughout the promotional campaign. slime green (now ‘brat green’) in various means of advertising throughout the promotional campaign.

Social Media 71

Social Media IP Branding Brands 71

Erik K Pelton

FEBRUARY 9, 2021

It might be something as simple as a business card that shows the mark, the brand, and has a description of the services: “Contact me about selling your home or about buying a new home” for real estate services. Or it could be a brochure or a flyer.

Trademark 130

Trademark Social Media Editing Advertising 130