Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Chapter 2: What is an Advertisement?

Editing 126

Editing Advertising Advertising Marketing 126

SpicyIP

SEPTEMBER 3, 2024

issued a significant order directing for a permanent injunction and INR 5,00,000 as damages to Louis Vuitton for the unauthorized use of the brand’s copyrighted photos and promotional materials on the website [link]. This is the sale of products that are sold legally, but without the brand’s permission. www.haute24.com com & Ors.

Advertising 103

Advertising Advertising Copyright Branding 103

TorrentFreak

JANUARY 8, 2022

It found that the majority (76%) openly advertised their payment options with Visa, Mastercard and PayPal leading the way. Pirates Expolit Payment Processor Branding. PayPal is committed to finding a workable solution to combat piracy’s impact on the industry and on their brand.

Branding 144

Branding Brands Branding Due Diligence 144

43(B)log

OCTOBER 9, 2023

In December 2020, Deetsch notified Amazon of his patents through the Brand Registry portal and asked Amazon to remove the Lei defendants’ products. He sent two letters by mail in March 2022, but was told he needed to use the Brand Registry … which he had already done. Motion to dismiss granted. State law claims would have been better.)

Advertising 72

Advertising Advertising Brands Branding 72

SpicyIP

JULY 13, 2021

We’re pleased to bring you a guest post by Sangita Sharma, looking into the law around comparative advertisements in India. Serious Comparative Advertising: Broadening the Definition. It allowed the advertisement but asked the company to remove the reference to the detergent soap. Sangita Sharma.

Advertising 105

Advertising Advertising Branding Brands 105

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Price: $12 * Kindle.

Editing 98

Editing Advertising Advertising Marketing 98

Kashishipr

OCTOBER 5, 2022

In the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services. Defendant no. Vini Cosmetics Pvt.

Intellectual Property 52

Intellectual Property Advertising Advertising Branding 52

Indiana Intellectual Property Law

NOVEMBER 22, 2024

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. They own trademarks related to “Atlas,” which have been heavily promoted through advertising, online presence, and community engagement.

Branding 52

Branding Brands Branding Trademark 52

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Branding 105

Branding Brands Branding Personality Rights 105

WIPO Magazine

OCTOBER 9, 2023

As the value of intangible assets rises, brands can inspire meaningful connections with a broader range of consumers and boost business growth by introducing diversity, inclusion and equity into their advertising campaigns.

Intellectual Property 52

Intellectual Property Advertising Advertising Brands 52

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved.

Branding 98

Branding Brands Branding Trademark 98

Selvam & Selvam Blog

DECEMBER 6, 2024

For IndiGo, the 6E callsign has been an integral element of the official designator and a brand identifier for the past 18 years. Notably, 6E has become a dominant feature and exclusive to the Indigos brand and its associated services. IndiGo has also secured registration for the word mark 6E Link under multiple classes in 2015.

Trademark 52

Trademark Intellectual Property Registration Branding 52

Kashishipr

JULY 13, 2022

Undoubtedly, both technologies bring a complete set of novel Intellectual Property (IP) issues for business companies, brands, individuals, courts, and IP practitioners. The same may, in turn, create confusion in the minds of the consumers concerning whether the physical business sponsors or promotes the virtual advertisement.

Intellectual Property 72

Intellectual Property IP Copyright Infringement Copyright 72

TorrentFreak

OCTOBER 25, 2022

Launched in 2014 and controlled by the Police Intellectual Property Crime Unit (PIPCU), the ‘Infringing Website List’ (IWL) carries details of pirate sites nominated by rightsholders and provides the basis for future enforcement via escalating actions. Total number of brands and total number of advert intermediaries.

Intellectual Property 135

Intellectual Property Advertising Advertising Contracts 135

IP Law 360

JANUARY 24, 2023

Intellectual property owners who can't justify the cost of trademark, copyright or advertising litigation in the current uncertain economic climate should consider less expensive brand-protection options, such as the Digital Millennium Copyright Act's uniform takedown procedure for online copyright infringement, says Michael Justus at Katten.

Branding 75

Branding Brands Branding Litigation 75

TorrentFreak

JANUARY 8, 2025

Department of Justice (DOJ) International Computer Hacking and Intellectual Property (ICHIP) program, and the Alliance for Creativity and Entertainment (ACE) to shut down the site Fmovies and associated piracy sites in July and August 2024,” USTR notes. . “In Vietnam, the Hanoi Police collaborated with U.S.

Reporting 107

Reporting Marketing Marketing Social Media 107

Selvam & Selvam Blog

FEBRUARY 28, 2025

This case highlights the intersection of trademark law and e-commerce regulation, raising questions about the accountability of online marketplaces in protecting brand integrity. of facilitating the sale of counterfeit BHPC products, tarnishing the brands image and causing substantial financial loss. and Amazon Seller Services Pvt.

Due Diligence 52

Due Diligence Intellectual Property Branding Brands 52

TorrentFreak

FEBRUARY 29, 2024

Keen to attract eyeballs wherever they might be, many of the world’s biggest brands exchanged cold hard cash for an appearance on prominent pirate portals. has performed well, on Wednesday it announced Project Brand Integrity 2.0. still aims to defund pirate sites and protect advertisers from undesirable associations.

Advertising 122

Advertising Advertising Branding Brands 122

IIPRD

JUNE 26, 2024

They create content in various social sites such as Instagram, Facebook, You Tube, Snapchat to name a few and mostly make a living through ad revenue, brand endorsements, collaborations as well as other income sources. Image Sources: Shutterstock] In addition to the aforementioned, a major issue lies in our intellectual property laws.

Intellectual Property 52

Intellectual Property Social Media Intellectual Property Law IP 52

IP Law 360

OCTOBER 28, 2022

An intellectual property partner who used to co-lead the technology and brand protection practice at Crowell & Moring LLP has been picked to head Katten Muchin Rosenman's expanding advertising practice.

Intellectual Property 98

Intellectual Property Advertising Advertising IP 98

TorrentFreak

MARCH 17, 2022

Some require ISPs to block access, while others focus on advertisers. The idea behind the advertising blocklist is that pirate sites are unable to survive without revenue. Advertising blocklists are not new but, until a few years ago, these were relatively local. 14 Advertising Companies. WIPO Alert Blocklist.

Advertising 139

Advertising Advertising Intellectual Property Publishing 139

Intepat

FEBRUARY 3, 2025

When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. Because the big company has more resources for marketing and advertising, it overwhelms the smaller business’s brand identity. What Is Reverse Confusion Theory? But reverse confusion flips this scenario.

Branding 59

Branding Brands Branding Trademark 59

Intepat

OCTOBER 7, 2022

Intellectual property is a type of property formed by a person’s various ideas or intellect. In other words, it results from a person’s intellectual pursuits. As an artist or designer, one should be aware of two forms of intellectual property (IP) rights: copyright and Industrial design.

Intellectual Property 59

Intellectual Property Design Designs Artwork 59

Olartemoure Blog

FEBRUARY 10, 2024

the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Arguably the most important sports event in the U.S.A., THE SUPER BOWL TRADEMARK in 1969 In 1969, the NFL trademarked “Super Bowl”.

Cease and Desist 105

Cease and Desist Trademark Advertising Advertising 105

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. In the ongoing digital era, social media is gaining more publicity with each passing day, thereby putting content creators and social media influencers at risk of legal concerns about Intellectual Property Rights (IPRs).

Social Media 52

Social Media Intellectual Property Registration Branding 52

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.

Trademark 111

Trademark Advertising Advertising Branding 111

Olartemoure Blog

NOVEMBER 3, 2023

ii) advertising investment ceilings were established for the operators. iii) operators must submit to COLJUEGOS each year an advertising investment plan that cannot exceed the defined ceilings. iv) advertising of games or practices not authorized by COLJUEGOS is prohibited. On 20 October 2023, COLJUEGOS issued Resolution No.

Advertising 52

Advertising Advertising Intellectual Property Branding 52

TorrentFreak

NOVEMBER 30, 2022

Police Intellectual Property Crime Unit. Significant rightsholders facing challenges in the UK can seek help from the fraud specialists at the Police Intellectual Property Crime Unit. Advertising for 1XBET has appeared in thousands of pirate releases, most of them first-run movies. The suspect never stood a chance.

Cinema 145

Cinema Intellectual Property Copying Government 145

Olartemoure Blog

SEPTEMBER 1, 2023

On August 21, 2023, the Advertising Guide for Influencers of the Federal Consumer Protection Agency (PROFECO) was published in the Official Journal of the Federation (DOF). This guide provides guidelines for influencers and content creators in Mexico to follow the advertising regulations established by the Federal Consumer Protection Law.

Advertising 52

Advertising Advertising Journalism Intellectual Property 52

Traverse Legal Blog

MARCH 3, 2021

There is an increasing number of brands, talent agencies, and influencers looking to leverage influencer marketing. Celebrities, Influencers, Talent Agents, Marketing Agencies & Brands. We represent agencies, marketing agencies trying to line up influencer campaigns for their clients, for brands. Seems simple right?

Marketing 81

Marketing Marketing Branding Brands 81

LexBlog IP

APRIL 19, 2023

A basic understanding of Intellectual Property (IP) law is essential to managing an Amazon storefront, as IP issues can be a minefield for the uninformed. Before selecting a brand name or logo for a product, sellers need to conduct a search to ensure that another party is not already using the same or similar brand name or logo.

Intellectual Property Law 52

Intellectual Property Law Intellectual Property Law IP 52

Plagiarism Today

OCTOBER 26, 2021

Intellectual Property Trouble from Costumes. This primarily includes three groups of people: Those who sell costume elements on sites such as Etsy, those that use costumes in advertising or promotion and those that operated haunted attractions. They are part fashion, part artwork, part branding and part character.

Trademark 279

Trademark Copyright Cease and Desist Copying 279

The IPKat

NOVEMBER 22, 2022

On the occasion of the opening of a new store in NY, the well-known clothing brand created a collection of NFTs based on digital copies of works of famous artists such as Miró, Tàpies and Barceló, incorporating various outfits of the collection available at the store, to be displayed in the Decentraland Metaverse, at the coordinates 16.78

Artistic Work 144

Artistic Work Artwork Public Domain Art 144

Intepat

OCTOBER 7, 2022

Intellectual property is a type of property that is formed by a person’s various ideas or intellect mind; in other words, it is the result of a person’s intellectual pursuits. As an artist or designer, one should be aware of two forms of intellectual property (IP) rights: copyright and design rights.

Intellectual Property 52

Intellectual Property Design Designs Artwork 52

Kashishipr

NOVEMBER 3, 2021

Simply put, trademark genericization is the death of the mark as it no longer acts as a source indicator of the brand owner. Sadly, targets of genericization are often successful brands whose goods were or are market leaders in their sector. One advertisement of ESCALATOR, for example, began as “Otis elevators, Otis escalators.”

Trademark 105

Trademark Branding Brands Branding 105

Olartemoure Blog

SEPTEMBER 23, 2022

Finance for these projects includes costs associated with managing intellectual property and/or creating technology-based companies (Startups – Spin-offs) resulting from their execution. The changes raise the burdens in relation to the labeling and advertising of products with excess critical nutrients. First Name.

Intellectual Property 105

Intellectual Property Advertising Advertising Designs 105

Olartemoure Blog

AUGUST 26, 2024

This occurs when companies use terms like “100% sustainable,” “green,” “eco-friendly,” or “100% renewable” on their trademarks, branding, packaging, containers, or advertisements without having concrete environmental actions to substantiate those claims. Why can it be problematic? 015 of 2022, seeking to sanction greenwashing.

Advertising 105

Advertising Advertising Intellectual Property Trademark 105