25 Ways to Use Your Trademark
Erik K Pelton
MARCH 4, 2025
The following is an edited transcript of my video 25 Ways to Use Your Trademark. There are so many ways one can use their brand’s trademark.
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Erik K Pelton
MARCH 4, 2025
The following is an edited transcript of my video 25 Ways to Use Your Trademark. There are so many ways one can use their brand’s trademark.
Erik K Pelton
NOVEMBER 19, 2024
The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.
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Technology & Marketing Law Blog
AUGUST 11, 2022
Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Buyers of the hard copy can also get a free PDF file by emailing me a copy of their receipt showing which edition they bought. Chapter 2: What is an Advertisement? Price: $12.
Erik K Pelton
FEBRUARY 4, 2025
The following is an edited transcript of my video Patent, Trademark, and Copyright Definitions and Differences. The following is an edited transcript of my video Patent, Trademark, and Copyright Definitions and Differences. The vast majority are brand names, logo, and slogans. Trademarks get registered with the USPTO.
Technology & Marketing Law Blog
JULY 23, 2024
Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. Paperback buyers can get a free PDF file by emailing me a copy of their receipt showing which edition they bought. Preface Chapter 1: Overview Chapter 2: What is an Advertisement?
Erik K Pelton
JANUARY 30, 2023
The following is an edited transcript of my video Examples of Great Branding – to see the images and logos, watch the video below. I want to share several examples of great branding that I’ve encountered lately. They use the logo to reinforce the brand over and over again, in both direct and subtle manners.
43(B)log
JULY 23, 2024
Eric Goldman and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. Paperback buyers can get a free PDF file by emailing me a copy of their receipt showing which edition they bought. Preface Chapter 1: Overview Chapter 2: What is an Advertisement?
Erik K Pelton
NOVEMBER 15, 2021
The following is an edited transcript of my video, 50 Ways to Use Your Trademark. Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. Finally, in internet keywords; on your website; in the coding to help attract traffic related to your brand.
Erik K Pelton
MAY 23, 2022
The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. Some of them are, and kudos to them.
Erik K Pelton
APRIL 24, 2023
The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting.
IPilogue
JULY 20, 2021
Whether or not you’re a biker, you’re likely familiar with the Harley-Davidson brand. Considered the most well-known American motorcycle brand in the world , Harley-Davidson claims to sell more than just bikes—they sell a lifestyle. In 2018, the brand collected $19.2
Erik K Pelton
MAY 9, 2022
The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. They use it on the trucks, in the uniforms, in their advertising, in their logo, etc.
LexBlog IP
JULY 14, 2022
The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of the Commercials Contract, particularly JPC authorizers, as well as Union member performers.
Erik K Pelton
JULY 31, 2020
The following is an edited transcript of a video entitled, I received a Notice of Allowance, Now what? Say you’re a realtor or an attorney and the business card makes some reference to the actual nature of the work, as well as the trademark of the brand name that would generally be acceptable. It could include a brochure.
The TTABlog
JULY 18, 2024
In a 95-page opinion, the Board sustained this opposition to registration of the mark INSTASIZE for "Downloadable mobile applications for photo editing," finding confusion likely with the registered mark INSTAGRAM for "Downloadable computer software for modifying the appearance and enabling transmission of photographs." Instasize, Inc.,
Garrigues Blog
MARCH 4, 2025
Nonetheless, brands have evolved and now adopt a more pragmatic approach, seeking to improve the client experience and linking NFTs to the traceability of the items of clothing. The fashion industry was one of the first industries to enthusiastically explore the opportunities afforded by the metaverse and NFTs (non-fungible tokens).
Erik K Pelton
FEBRUARY 9, 2021
The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. It might be something as simple as a business card that shows the mark, the brand, and has a description of the services: “Contact me about selling your home or about buying a new home” for real estate services.
JD Supra Law
JANUARY 26, 2023
We’re delighted to welcome in 2023 with our second crossover edition of Katten Kattwalk/Kattison Avenue. In this combined winter issue, we cover top issues affecting brands in fashion, retail and advertising.
Michael Geist
SEPTEMBER 21, 2022
written, researched, edited, and formatted by and for the organization; C. In addition, lightly edited reproductions of news content would not be considered original news content. solicitation, design or production of advertising; f. solicitation, design or production of advertising; f.
Dragons' Den
JANUARY 18, 2024
I went from working in a top advertising agency, with a busy social life and exercising regularly to being mostly house bound and unable to walk for more than 5 minutes without having to get back into bed. If you scored our Dragons' Den IP Blog highly, make sure to subscribe and look out for next week's edition!
The IPKat
JULY 12, 2024
slime green (now ‘brat green’) in various means of advertising throughout the promotional campaign. The colour was also used in the official album cover, creating a clear connection with the artist’s advertised work and the inauguration of the era it signalled.
Above the Fold
JULY 3, 2023
Late last week, the Federal Trade Commission (“FTC”) announced that it had updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsements Guides”) to clarify guidance for advertisers with the goal of combating deceptive reviews and endorsements in violation of the FTC Act.
LexBlog IP
JULY 3, 2023
Late last week, the Federal Trade Commission (“FTC”) announced that it had updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsements Guides”) to clarify guidance for advertisers with the goal of combating deceptive reviews and endorsements in violation of the FTC Act.
IP and Legal Filings
SEPTEMBER 20, 2023
The Trademarks Act 1999- The Act intends on protecting the name of the brand by registering the trade name of the brand, hence eliminating the possibility of any other person using it without facing consequences. Visibly, the most imitated brands around the world are Gucci, Louis Vuitton, Chanel, Michael Kors, Coach, Nike, Rolex etc.
Technology & Marketing Law Blog
JANUARY 19, 2023
A couple of specifics: The false advertising claims don’t escape 230: “Had those third-party users refrained from posting harmful content, Plaintiffs’ claims that Defendants falsely advertised and misrepresented their applications’ safety would not be cognizable.” ICS Provider. ” Publisher/Speaker Claims.
DuetsBlog
SEPTEMBER 8, 2020
Welcome back to another edition of Merely Informational and Incapable Marks. signage and other brand messaging to a nostalgic and feel-good tune from the mid-70s , I thought, just maybe, Welcome Back! as a signal of its brand? finally was added to its menu of marks. If so, would the USPTO respect it?
The IPKat
JANUARY 2, 2022
The well-known company was sued in a California federal court last year for using photos Schroeder took of Sumida posing next to a Volvo S60 as part of a "global advertising campaign" on Instagram without her permission. The Fashion Law reports on a copyright dispute between Volvo and photographer Jack Schroeder and model Britni Sumida.
The IPKat
MAY 26, 2024
GikII, an annual conference on law, technology and pop culture, has launched the call for papers for its 2024 edition. According to the EUIPO case-law ( R-1489/2017 , R-788/2013 ), smileys or emojis are typically used in both advertising and private communication to express positive emotions.
IP and Legal Filings
MAY 17, 2024
The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. It is a common tort law aspect and can be used for unregistered trademarks.
Kluwer Copyright Blog
JANUARY 26, 2022
Individuals can then download various applications created by third-party brands and developers and run such “super-apps” locally (i.e., Intellectual Property Law in China, 2nd edition. Jack Dorsey tweeted another provocative idea the next day. This time in the form of a warning: “You don’t own “web3.” by Christopher Heath. €
LexBlog IP
FEBRUARY 16, 2024
Seyfarth Synopsis : Collaborations with athletes, actors, and singers have always been a great way for companies to grow their brand recognition and create profitable products. With the Super Bowl (and, of course, its famed commercials) last weekend, we saw new collaborations between celebrities and brands.
Intepat
NOVEMBER 14, 2022
When you file for a trademark in India, an indispensable requirement is finding out the trademark classification of your goods or services under which you must file your brand. Advertising; Business management, organization, and administration; Office functions. Trademark Classification. NICE Classification ).
The TTABlog
AUGUST 23, 2021
Dilution Fame: Opposer Agile's software products "are built around digital video playback and provide sports teams with an online mobile platform for video sharing, editing, and review." The applicant objected to this evidence, and Agile did not raise the issue of trial by implied consent.
LexBlog IP
FEBRUARY 26, 2023
The red triangle was chosen because it was easily recognizable and stood out on advertising materials. In the United States, the first registered trademark was granted to the Averill Chemical Paint Company in 1870 for its “Averill Chemical Paint” brand. However, trademark protection in the U.S.
Selvam & Selvam Blog
MAY 28, 2024
The very objective of trademark law is to distinguish the source/origin of a product or service and to prevent unauthorized misuse of brands to avoid confusion or dilution of the original one. To be honest, under the current system, the scope of protection is limited.
LexBlog IP
APRIL 13, 2022
On February 9, 2022, Rothschild file a motion to dismiss the Complaint, arguing that he had “every right to make and sell art that depict branded products.” After first announcing the launch of the Nike NFTs on January 18, 2022, StockX has sold over 550 Nike-branded NFTs “at prices many multiples above the price of the physical Nike shoe.”
Fish & Richardson Trademark & Copyright Thoughts
JANUARY 5, 2022
Vivian Cheng focuses her practice on trademark and copyright litigation and also counsels clients on a broad range of issues relating to trademark, trade dress, and copyright protection and enforcement, unfair competition, and false advertising. She received her J.D. with honors from Emory University School of Law in 2014 and her B.S.
LexBlog IP
SEPTEMBER 15, 2022
January 2022: Rapper Lil Yachty (real name: Miles Parks McCollum) sues NFT seller Opulous for trademark infringement based on Opulous using his name and likeness as part of a “Lil Yachty NFT Collection” advertising access to his new music. Miles Parks McCollum v. Opulous et al. 2:22-cv-00587, U.S. Nike, Inc. StockX LLC , Case No.
SpicyIP
MARCH 25, 2024
Also, the plaque carried a fork, knife, and plate symbol (see also image 2) which was introduced by Michelin in the 2016 edition of the Paris Michelin Guide, as a brand new L’assiette’ or The Plate symbol to recognise restaurants that ‘simply serve good food’.
Art Law Journal
APRIL 27, 2022
Collectors, gallerists, advertising agencies, companies, and more will look online to learn more about your artistic work and credentials as a creator. Edit and curate the artwork in your digital art portfolio, so it represents the authentic you. Special thanks to Melissa Rogers, Senior Brand Manager of Creative Circle.
Art Law Journal
APRIL 27, 2022
Collectors, gallerists, advertising agencies, companies, and more will look online to learn more about your artistic work and credentials as a creator. Edit and curate the artwork in your digital artist portfolio so it represents the authentic you. Special thanks to Melissa Rogers, Senior Brand Manager of Creative Circle.
TorrentFreak
JULY 23, 2023
We use a simplified edition of Nagios to oversee hardware utilization, uptime, and latency associated with our VPN/Proxy, devoid of any extra modules. We also refuse to engage in advertising on platforms with surveillance-based business models, like Google or Facebook. No third parties have access to our servers or data.
Technology & Marketing Law Blog
JULY 22, 2021
The revised opinion also makes minor error corrections and numerous stylistic edits, like someone decided to polish up the draft. Courts have rejected Section 230 defenses against claims for false advertising, deceptive trade practices, and tortious interference. Seriously, what’s going on here? The Prior Opinion. Google, Inc. ,
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