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25 Ways to Use Your Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Ways to Use Your Trademark. There are so many ways one can use their brand’s trademark.

Trademark 130
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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130
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Announcing the Sixth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman

Technology & Marketing Law Blog

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Buyers of the hard copy can also get a free PDF file by emailing me a copy of their receipt showing which edition they bought. Chapter 2: What is an Advertisement? Price: $12.

Editing 126
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Patent, Trademark, and Copyright: Definitions and Distinctions

Erik K Pelton

The following is an edited transcript of my video Patent, Trademark, and Copyright Definitions and Differences. The following is an edited transcript of my video Patent, Trademark, and Copyright Definitions and Differences. The vast majority are brand names, logo, and slogans. Trademarks get registered with the USPTO.

Trademark 130
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Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman

Technology & Marketing Law Blog

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. Paperback buyers can get a free PDF file by emailing me a copy of their receipt showing which edition they bought. Preface Chapter 1: Overview Chapter 2: What is an Advertisement?

Editing 98
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Great Branding Examples

Erik K Pelton

The following is an edited transcript of my video Examples of Great Branding – to see the images and logos, watch the video below. I want to share several examples of great branding that I’ve encountered lately. They use the logo to reinforce the brand over and over again, in both direct and subtle manners.

Branding 147
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Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Goldman & Tushnet

43(B)log

Eric Goldman and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. Paperback buyers can get a free PDF file by emailing me a copy of their receipt showing which edition they bought. Preface Chapter 1: Overview Chapter 2: What is an Advertisement?

Editing 52