How Brands Can Compete in the Games Without Being Official Sponsors
IP Watchdog
JULY 24, 2024
The Summer Olympics starts in just a few days, and with it comes a flurry of cease-and-desist letters from the U.S. The Olympics benefits from extra special trademark protection here in the United States. When advertisers use the Olympics brand without authorization, the USOC views this as a loss of sponsorship dollars.
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