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From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

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California Supreme Court reaffirms strict liability for false advertising in Serova

43(B)log

The statements were “commercial advertising meant to sell a product, and generally there ‘can be no constitutional objection to the suppression of commercial messages that do not accurately inform the public.’” Not all marketing of artistic works is noncommercial speech. The California Supreme Court reversed.

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Fashion In The Metaverse : The Law And Protection

IP and Legal Filings

The Covid-19 pandemic and lockdowns had a detrimental influence on fashion companies, which further motivated them to grow their business on the Metaverse. The Italian brand Gucci, created a digital showroom for Gucci Garden to go along with its multimedia, real-world “Gucci Garden Archetypes” display in Florence.

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When Is Trade Secret Protection the Right Choice?

The IP Law Blog

Companies rely on intellectual property (“IP”) rights to protect their valuable information, creations, and branding. Copyright Office explains, copyrights protect “original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.”

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IPR Related Ramifications in the Cyberspace

IP and Legal Filings

The omnipresence of the internet in today’s world has opened the doors for several businesses and sectors to flourish at an expedited speed. Strong and enforced intellectual property is imperative for any business. For one, it is relatively easy to replicate copyrighted works in cyberspace. Image Source: gettyimages].

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Intellectual Property Protection for Content Creators & Social Media Influencers

Kashishipr

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics. It is easy to use and remember.

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When Is Trade Secret Protection the Right Choice?

LexBlog IP

Companies rely on intellectual property (“IP”) rights to protect their valuable information, creations, and branding. ” Copyright protection exists at the time of creation of the artistic or literary work, but before enforcing the rights against an infringer, it is necessary register the work with the U.S. .”