Recommended Reading: Fromer and McKenna, "Amazon's Quiet Overhaul of the Trademark System"
The TTABlog
JUNE 24, 2024
One could argue that Amazon and its Brand Registry have had much more of an impact.As Professors Fromer and McKenna argue: " In combination, Amazon’s business model and Brand Registry have overhauled the American trademark system, and they have done so with very little public recognition of the consequences of Amazon’s business approach."
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