False advertising and TM infringement receive very different damages treatment: case in point
43(B)log
JULY 19, 2023
19-662-CFC, 2023 WL 4561059 (D. 17, 2023) Another entry in the “courts treat Lanham Act false advertising very differently than Lanham Act trademark infringement, despite identical damages provisions” line. CareDx sued Natera for false advertising. Natera, Inc., The court rejected the damages award.
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