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MarkIt to Market® - September 2023

JD Supra Law

Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. In this issue: - FTC Guidelines Influence How Influencers Influence - How Design Patents Can Complement Brands' Trademark Portfolios. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

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MarkIt to Market® - September 2023: How Design Patents Can Complement Brands' Trademark Portfolios

JD Supra Law

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

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Build a Consumer Base with Innovation; Protect Sales with Design Patents

IP Watchdog

The United States Patent and Trademark Office (USPTO) issued its one millionth design patent on September 26, 2023. D1,000,000 claims the ornamental design for a dispensing comb. This milestone comes during a particularly prolific period for design patents.

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Unleashing the Power of Trademark Brand Narrative: How Mattel’s Barbie Movie Captivates Audiences Worldwide

Nelligan Law

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. To maintain relevance, Mattel has continuously collaborated with renowned designers, celebrities, and influencers.

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TTAB Posts May 2023 Hearing Schedule

The TTABlog

The Trademark Trial and Appeal Board (Tee-Tee-Ā-Bee) has scheduled nine oral hearings for the month of May 2023. May 2, 2023 - 2 PM [In-person]: In re Puma SE , Serial No. May 9, 2023 - 10 AM [In-person]: In re International Technology Law Association, Inc. May 9, 2023 - 1 PM [In-person]: In re MercadoLibre, Inc.

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IP Issues That Impact Business Design

azrights

Later I developed an online training course, the Legally Branded Academy, which used processes as the central approach to protecting IP, including names. I also gave access to the course to my brand protection clients. I’m now offering these processes and templates to those who enrol on the Brand Tuned program in June.

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Trademark Infringement 101: What You Need to Know to Protect Your Brand 

Corsearch

Trademark infringement is the nightmare that keeps big brands up at night. Imagine you’ve conjured up the hottest brand on the market – “Crispy Crunch Delights” , complete with a jazzy logo. ” They are selling what you sell, they are reaping the benefits of your brand, without doing any of the hard work. .”