What's in a trademark? By any other name, would a $400 pineapple taste as sweet?
The IPKat
MAY 11, 2024
The fruit industry news has been abuzz this week with reports that a new pineapple will soon be hitting the market in the United States. The pineapple, characterised by its red outer skin and produced in very limited quantities in Costa Rica, is being marketed under the name Rubyglow™ and will retail for nearly $400 per fruit.
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