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1H 2021 Quick Links, Part 4 (Advertising, Contracts, & More)

Technology & Marketing Law Blog

Advertising/E-Commerce. 2021 WL 221878 (9th Cir Jan. 22, 2021): companies now pay so-called “influencers” to issue posts on social media touting their products or services. To navigate the seemingly unending stream of advertisements, consumers often depend on independent reviews for candid and accurate assessments.

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false advertising as a workaround when municipal codes are copied?

43(B)log

2021 WL 1236106, Nos. It allegedly sold or gave away unauthorized copies of the I-Codes and Custom Codes to both customers and prospective customers. International Code Council, Inc. UpCodes, Inc., 6261 (VM) & 20 Civ. 4316 (VM) (S.D.N.Y. Where these are not provided, UpCodes has integrated the local amendments.”

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Text Written So Well That It Needs To Be Copied?

BYU Copyright Blog

In our June 6, 2021, blog post we reported on a lawsuit between two companies that guide prospective college students in their application process. On June 13, 2021, Lehren filed its Answer wherein it admitted that it “copied a limited amount of text.” Plaintiff Ivy Coach, Inc. (“Ivy”)

Copying 52
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competitor's copying of photos doesn't inherently inflict competitive harm

43(B)log

2021 WL 2270511, No. 3, 2021) The parties compete in the market for custom landscape design services. “[I]n Along with copyright claims, McCleese asserted Lanham Act false advertising claims. McCleese v. Natorp’s, Inc., 1:20-cv-118 (S.D. The parties disagree about how and whether they were authorized to do so.

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emails to 12 customers weren't commercial advertising or promotion

43(B)log

2021 WL 409835, No. 5, 2021) Elias is a wholesale distributor of plumbing parts that primarily sells OEM plumbing parts. Sending the complaint to twelve customers wasn’t “commercial advertising or promotion.” Elias Indus., Kissler & Co., 20-CV-01011-CCW (W.D.

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Dastar doesn't bar allegedly false advertising about source of planned development services

43(B)log

Vining, 2021 WL 4344891, No. Defendants' letter allegedly copied text from LStar Trademark infringement: LStar never specified what its trademarks or service marks were. LStar Development Gp., 5:20-CV-184-FL (E.D.N.C. The proposal allegedly incorporated identical text and pictures that LStar used to promote two other developments.

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Audi and the Challenge of Cross-Media Plagiarism Detection

Plagiarism Today

The ad, which was produced by the London-based advertising agency M&C Saatchi, featured prominent Hong Kong actor and musician Andy Lau Tak-wah as he delivered a monologue about Xiaoman, the eighth solar term and second solar term of summer on the traditional Chinese calendar. Audi has also removed the video.