UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators
IP Tech Blog
NOVEMBER 28, 2022
Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms. Proactively promote and facilitate compliance by brands.
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