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[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. 16 of 11 March 2020 ('Law-Decree No. 16/2020'), converted with amendments, by Law No.

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Omi in a Hellcat Sued Again, This Time Over Pirate IPTV Brand ‘Reloaded’

TorrentFreak

Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Company Claims Ownership of ‘Reloaded’ Trademark.

Branding 142
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Empowering Trademarks: How Emerging Technologies Are Revolutionizing Brand Protection

IP and Legal Filings

It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. It gives the respective companies a competitive edge in a saturated market. Trademarks can be very important for businesses entering new markets. Trademarks encompass a substantial portion of the deal’s value.

Branding 104
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Playing with Fire? Ambush marketing and the Olympic Games

JD Supra Law

The Tokyo 2020 Olympic Summer Games officially kick-off today. What is unlikely to change, however, is the global attention the Games inevitably attracts and the associated draw for brands seeking to increase their exposure to consumers globally. By: Smart & Biggar

Marketing 110
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Value of Top Global Brands Up 42% with TechCos Leading the Way; Patents Play an Unsung Role

IP Close Up

The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading.

Branding 104
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EU: Complex Pirate IPTV Networks Underpin a Parallel Black Market

TorrentFreak

If the brand sounds familiar, there’s a reason for that. The MPA branded BestBuyIPTV a ‘notorious market’ back in 2018, noting that it was “likely” to be located in Italy. LaLiga reported the service to the US Government in 2020 but didn’t elaborate with a precise country or location.

Marketing 105
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"#1 Brand" claim was literally false because of apples-to-oranges comparison

43(B)log

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. Nutramax and Zesty Paws are direct competitors in the pet supplement market. A brand can be a limping mark!) Nutramax Labs.,