Be Bold but Never Break the Trademark Mold:Implications of Delhi HC’s Decision in PepsiCo v. Parle Agro
IP and Legal Filings
JUNE 10, 2024
PepsiCo had registered the tagline “For the Bold” as a trademark in 2013 for its Doritos tortilla chips and used it extensively for promotions when it was launched in India in 2015. In November 2020, when PepsiCo got to know that the tagline for B-Fizz was “Be the Fizz! For the Bold!”, For the Bold!”
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