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1H 2021 Quick Links, Part 4 (Advertising, Contracts, & More)

Technology & Marketing Law Blog

Advertising/E-Commerce. While such social media posts may not have the indicia of a traditional advertisement, there can belittle doubt that these paid posts are in fact advertisements… Today, consumers face waves of advertisements amid a sea of product choices. Ariix, LLC v. NutriSearch Corp., Employment.

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3 Count: Oof… Again

Plagiarism Today

Back in November 2020, video game composer Tommy Tallarico discovered the use of the sound effect in Roblox and, rather than pull it, struck a licensing deal with Roblox for its continued use. This required Roblox designers to pay $1 (or 100 Robux) to include the sound effect in their creations.

Licensing 246
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Amazon escapes liability for its Brand Registry advertising

43(B)log

21, 2023) Deetsch alleged that he owned design patents for CPAP pillow products, which the Lei defendants infringed. They also allegedly used Deetch’s image in ads and on packaging, and allegedly falsely claimed on Amazon that their pillow products “were designed in the United States but are manufactured in China.”

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Retailer has standing to assert Lanham Act false advertising claims against its own supplier

43(B)log

In summer 2020, AHBP began negotiating with the Lynd defendants for the exclusive license to market and sell a surface disinfectant/cleaner known as “Bioprotect 500” in Argentina. Lynd advertised the Product as effective against the coronavirus. the Lanham Act false advertising claim survived.

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Pirate IPTV’s ‘Breaking Bad’ Headteacher Risked More Than Most, Paid the Price

TorrentFreak

The Beginning of the End In April 2020, an investigator made a test purchase from Media Maverick, paying £10 through PayPal to an account operated by Merrell. Merrell suspected nothing, and when the investigator bought another subscription in November 2020, that didn’t change.

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Trail of Trouble: Hiker Industries Sues Hyk Outdoors Over Trademark Infringement

Indiana Intellectual Property Law

Hiker has been in the business of designing and manufacturing customizable trailers for over a decade, earning a reputation for quality and durability. Hiker is the registered owner of the “HIKER TRAILER” and “HIKER DESIGN” marks, which are used in connection with trailers and related goods.

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Contextual advertising and the right of publicity

43(B)log

22, 2021) This case should be of interest to people working on contextual advertising. Yet plaintiffs are suing Vogue , because Vogue has an agreement with the website Moda Operandi to link from Vogue to Moda if anyone wants to purchase the designer clothes featured in Vogue online stories. In one way, it's a replay of the Stewart v.