Remove 2020 Remove Advertising Remove Brands Remove Copying
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Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

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Biosimilars 2020 Year in Review

Fish & Richardson Trademark & Copyright Thoughts

Yet 2020 saw a slowdown in biosimilar activity with the lowest number of annual biosimilar approvals since 2016 and fewer product launches than 2019—as well as a decrease in district court litigation and post-grant proceedings. Below, we review these notable developments and more from 2020. Biosimilar Approvals and Launches in 2020.

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Etsy Launches New IP Portal

Plagiarism Today

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

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Operators of Movie & TV Piracy Giant 8maple Sentenced to Prison in Taiwan

TorrentFreak

Initially, the site was promoted as a commercial advertising platform but soon transformed into a full-blown piracy portal pulling in millions of visitors each month and generating large sums in advertising revenue. By early 2020, the site’s main domain at 8maple.ru late March 2020. late March 2020.

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Japan vs. Manga Piracy: $800m Losses & 100 New Pirate Sites in One Month

TorrentFreak

Last month, Japan-based anti-piracy group Authorized Books of Japan (ABJ) ran a newspaper advertising campaign in the United States, Italy, Spain, and France. Sites can give the impression of being mass-produced due to how quickly they disappear and reappear, while still managing to retain traffic despite new branding.

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Team-Xecuter’s Gary Bowser Pleads Guilty to Criminal Charges

TorrentFreak

The group offered hardware and software solutions that allowed people to install and play unofficial games and pirated copies on various consoles, including the popular Nintendo Switch. He was arrested in the Dominican Republic in September 2020 and was deported to the U.S. One of the defendants is Canadian Gary Bowser. soon after.

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SPIN Trademark Has Peloton Wrapped Around the Axel

The IP Law Blog

Consider some of the brands that were once protectable trademarks and are now generic – Elevator, Cellophane, Aspirin, Murphy Bed, Thermos, even YoYo. Consistent use of the ® or symbol and also using the brand name along with the general name such as Kleenex brand tissue is a way brand owners can attempt to avoid genericide.