It’s Not Going to Be (Y)easy: What Happens when Business Collaborations Dissolve?
IPilogue
NOVEMBER 18, 2022
(“Mascotte”), owns a portfolio of 160 trademark applications in the US connected to the “Yeezy” brand, Adidas solely owns all design rights to existing products, as well as previous and new colorways under the partnership. Adidas reportedly intends to take advantage of its design rights by selling the Yeezy sneakers using its own branding.
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