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Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

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It’s Not Going to Be (Y)easy: What Happens when Business Collaborations Dissolve?

IPilogue

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products.

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March Madness: Basketball, Brackets, and Branding

LexBlog IP

The NCAA Men’s Basketball Tournament is a major revenue generator for the NCAA, with millions of dollars in advertising and broadcasting deals at stake. For example, in 2016, the NCAA filed a lawsuit against a company that was using the phrase “April Madness” to promote its own events.

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Fmovies Has Gone Offline, the End of a Pirate Streaming Giant?

TorrentFreak

When Fmovies first appeared on the scene in 2016, it quickly gained popularity among streaming piracy fans. Instead, Fmovies continued to focus on providing free entertainment to the masses, profiting from this activity through advertisements. Copyright holders were less pleased. But… could that even be part of the plan?

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Venice Court on “Balsamic Vinegar” and unfair competition

The IPKat

238/2016) on the organic discipline of wine cultivation and wine production and trade. These condiments were then decanted, at the time of purchase, into glass bottles labelled by hand with the product name and the brand “Teatro del Gusto - sinfonia di sapori”. 238 (Law no. 1151/2012 (recently replaced by EU Regulation No.

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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

Apple could argue transborder reputation, asserting that its brand’s recognition and reputation extend beyond national borders. Inherent Distinctiveness: The Apple logo and brand name are inherently distinctive due to their unique design and association with the company’s products, such as iPhones, iPads, MacBooks, etc.

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Two Founders of Piracy Giant Zone-Telechargement Sentenced in France

TorrentFreak

For those who care to remember it, November 2016 was a dark month for communities with a penchant for sharing files. Then in November 2016, as French authorities swooped, What.cd The goal was to identify financial accounts, assets, advertising agencies, and the site’s hosting servers.