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Trade Dress Protection for Non-Traditional Marks in the Fashion Industry

IP and Legal Filings

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

Brands 98
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The Market Value of Chinatown’s Culture

IPilogue

“That which we call a rose by any other name would smell as sweet” … but would that which we call a brand by any other name be as hype? Founded in 2016, Los Angeles-based streetwear brand formerly known as Chinatown Market offers everything you’d need to fit in on Fairfax Avenue. Photo from Market. Should they?

Marketing 105
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Landmark Trademark Battles: Shaping Brand Protection Globally and in India

IP and Legal Filings

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Brands 98
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Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts?

SpicyIP

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Brands 105
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EU: Complex Pirate IPTV Networks Underpin a Parallel Black Market

TorrentFreak

If the brand sounds familiar, there’s a reason for that. The MPA branded BestBuyIPTV a ‘notorious market’ back in 2018, noting that it was “likely” to be located in Italy. “Utilizes reverse proxy services to mask the location of its hosting servers,” the report declared. Or Just Moving?

Marketing 104
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Five Widely Recognized Brands Accused of Being Copycats in the Market

Kashishipr

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The stories feature on Instagram is the same as that of its rival and competitor in the market, Snapchat.

Brands 52
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ACE Finally Seizes Pirate Streaming Domains After Years of Legal Action

TorrentFreak

In 2013, Afdah.com entered the already crowded market and quickly attracted millions of users tempted by a comprehensive library of copyright-infringing movies. Nevertheless, several well-known ‘pirate’ brands exploited the ‘loophole’, including Movie4K, Putlocker, Yify and Afdah. and Afdah.to.