Retailer has standing to assert Lanham Act false advertising claims against its own supplier
43(B)log
NOVEMBER 23, 2022
Lynd advertised the Product as effective against the coronavirus. Ultimately, AHBP took an exclusive license to sell the product in Argentina, with purchasing and advertising/marketing spend minimums. the Lanham Act false advertising claim survived. But see The Knit With v. Knitting Fever, Inc., App'x 27 (3d Cir.
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