Remove 2013 Remove Marketing Remove Trademark Law
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STEALING HOME: A PROPOSAL FOR RESCUING FANS AND FRANCHISES FROM THE COUNTERFEIT SPORTS APPAREL MARKET

JIPL Online

v] Thus, the market for counterfeit sports apparel in the United States is quite large. ii) Policy rationales behind trademark law and their application in the sprots apparel context. the court summarized the modern purpose behind trademark protection in that they “help consumers to select goods. [ix] Euroquilt, Inc. ,

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Empowering Trademarks: How Emerging Technologies Are Revolutionizing Brand Protection

IP and Legal Filings

It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. A strong trademark opens the door for instant recognition and emotional connection with the consumers such as the infamous Nike’s “swoosh” [2].

Branding 104
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Common Mistakes to Avoid When Registering a Trademark

IP and Legal Filings

One of the most effective ways to protect your brand and all that it owns, including distinctive features, is through the registration of a trademark. Trademark law grants legal protection of your business name, logo, or slogan against other individuals using the same with regard to protection over intellectual property.

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TM Scholars' Roundable: Session 1: The Relevance of Ornamentality in Trademark Law: Acquisition of Rights

43(B)log

Disclaimers/Laura Heymann’s work in 2013: a consumer protection law approach to disclaimers about where you expect to find information. Why not have it across all consumer markets? Beebe: East German TM regime encouraged colorful packages, tried not to fall further behind in the market. Articulating the reasons may help.

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Landmark Trademark Battles: Shaping Brand Protection Globally and in India

IP and Legal Filings

The judgment made budget retailers realize the price they must pay for imitating established brands and stressed the virtue of originality in design, even within the lower end of the market. [3] The rulings, in turn, drove home that mere association is not sufficient to support a finding of trademark infringement or dilution.

Brands 98
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Beer: You Know It When You Taste It, Or Maybe Not

The IP Law Blog

In 2013, Constellation acquired perpetual, irrevocable, and exclusive license rights in the Corona marks, which gave Constellation the right to sell products under the Corona trademark. The question is whether Modelo will succeed in its quest to remove Corona Hard Seltzer from the market.

Licensing 103
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The Sleekcraft Factors and “Reverse Confusion” Trademark Infringement

The IP Law Blog

It has marketed its software under the name “SmartSync” since 2004 and obtained a trademark for SmartSync in 2007. It sells its software primarily to the United States Navy but, in 2013, sold its software to at least one major pharmacy chain.