STEALING HOME: A PROPOSAL FOR RESCUING FANS AND FRANCHISES FROM THE COUNTERFEIT SPORTS APPAREL MARKET
JIPL Online
APRIL 7, 2021
v] Thus, the market for counterfeit sports apparel in the United States is quite large. ix] The court continued, stating that “easily identified trademarks reduce the costs consumers incur in searching for what they desire, and the lower the costs of search the more competitive the market.” [x].
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