Don’t Offend My Oats: Generic Disparagement, Market Leadership, and Marico Limited vs. Alpino Health Foods
SpicyIP
NOVEMBER 11, 2024
Facts: The story has it that Marico has been in the oats business since 2010 and sells it under the name “Saffola Oats,” but it has many flavors. It arguably has a market share of around 45%. All this was to create a market for its newly launched chocolate, “Alphine Super Oats.” That’s from my end.
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