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Hashtags And Trademark

IP and Legal Filings

Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.

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Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

Brands 52
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Can You Trademark A Hashtag?

Kashishipr

All ardent social media users are aware of the latest trend of using hashtags to spread the word across a wide range of users for bolstering consumer engagement. The trend of incentivizing hashtags as trademarks began way back in 2010, and since then, the filing of such Trademark Applications has spiked globally.

Trademark 105
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Battle of the spiritual and holistic therapists over ‘Archangel Alchemy’ trade mark

The IPKat

Stone had began marketing an online ‘metaphysical education’ course under the brand ‘ARCHANGEL ALCHEMY’ in or around July 2019, with the course first starting on 23 September 2019 and running until 21 September 2020.

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ESG and SDG, the two must-know acronyms that can improve your company’s reputation

Garrigues Blog

However, the reality is that even though the majority of companies are not yet legally required to do so, each and every company should implement ESG criteria if it wants to keep its brand reputation strong and associated with the values of sustainability and good governance. Doing so only benefits a company and its brand image.

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John Doe Order Issued Against “Taarak Mehta” Infringers: Revisiting the Rights Vested in Fictional Characters

SpicyIP

Further, it was alleged that they were diluting and tarnishing the brand by publishing AI-generated deepfake content using the said characters image and appearance across online platforms, including pornographic websites, which, the plaintiff argued, was detrimental to the overall reputation and goodwill amassed by the show over the years.

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Bournvita’s Sugar Rush Against ‘FoodPharmer’: An Unreasoned Injunction and a Clarification Without Clarity

SpicyIP

The Delhi HC seems to be on a spree, granting interim injunctions in cases concerning trademark disparagement (see here and here ), with posts by social media influencers and content creators now also under the radar of such actions. Note for the readers: The matter is listed for today before the Delhi High Court. ]