“Pink Perfection: The Trademarking Of Barbie’s Signature Hue”
IP and Legal Filings
OCTOBER 30, 2023
Barbie, a name synonymous with an unattainable standard of femininity and the concept of commercial feminism, was designed to captivate the toy market with all its glittery pink magnificence. Hence, it is no wonder that the battle for ownership of her trademark is also highly sought after.
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