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From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

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USPTO awkwardly forgets to follow the rules on trademarks for grass varieties. but naming conflict still resolves amicably

The IPKat

After 16 years of research and testing the variety, UGA decided to brand the new turfgrass as SeaBreeze. Initially, the name appeared to be par for the course: UGA has a tradition of naming its salt tolerant paspalum varieties with the "Sea" prefix, and the SeaBreeze brand was meant to evoke images of waterfront golf courses and lawns.

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MarkIt to Market® - October 2023: A Great Trademark Portfolio Never Goes Out of “Style” – “Mastermind” Brand Protection Strategies from Taylor Swift

JD Supra Law

October seems to be the inescapable Taylor Swift’s unofficial month of choice – 17 years after she released her self-titled first album in October 2006, the October 2023 news cycle is buzzing about her “Taylor Swift: The Eras Tour” theatrical debut, re-recorded “1989 (Taylor’s Version)” album, and recent boost she’s given to the NFL’s “Reputation.”

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No retroactive protections for well-known trade marks against GIs for wines, says Advocate-General

The IPKat

The wine brand has been around since the nineteenth century and its trade marks are well-known. The dispute concerns the geographical indication "Salaparuta" for Sicilian wine, which received protection in Italy in 2006, and then was registered as a Protected Designation of Origin (PDO) by the European Commission in 2009.

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Chief Judge Connolly Issues Comprehensive Opinion Setting Forth Court’s Findings of Fact and Conclusions of Law on Infringement Claims and Invalidity Defenses as to Patents-in-Suit Following ANDA Trial

Delaware Intellectual Property Litigation Blog

Food & Drug Administration (FDA) seeking approval to market generic versions of Plaintiffs’ brand-name drug Imbruvica®. . § 355(j), and arose out of Defendants’ submission of an Abbreviated New Drug Application (ANDA) to the U.S. A copy of the Memorandum Opinion , which is comprehensive, is attached. .

Law 97
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Best of 2006: Starbucks — not a “preya” in Korea

Likelihood of Confusion

Evidently South Korea doesn’t have a […] The post Best of 2006: Starbucks — not a “preya” in Korea appeared first on LIKELIHOOD OF CONFUSION™. No likelihood of confusion here? That’s bad enough.

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Brand placements in computer games

Likelihood of Confusion

Originally posted 2006-03-21 17:59:31. Republished by Blog Post Promoter The post Brand placements in computer games appeared first on LIKELIHOOD OF CONFUSION™. Law student blogger Mike Mintz has done his homework on the topic!