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Lower Price Alternative? Comparative Advertising and Trademark Infringement

IPilogue

Comparative advertising is an effective marketing technique, in which a company’s product or service is compared to its competitor’s. Consumers are more willing to try out new things if they are assured that the new product is comparable or superior to those made by well-known brands. Operations (“Constellation”).

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From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

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Hot n Cold ruling from Australian Federal Court partially overturns Katy Perry trade mark decision

The IPKat

She settled on the brand name Katie Perry and started her own fashion label in 2007. Her first worldwide tour in 2009 included four shows performed in Brisbane, Sydney and Melbourne, and she sold "KATY PERRY" branded apparel and merchandise at these concerts. Sometimes, that's what you get for waking up in Federal Court.

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Iconic Fansubbing Site Legendas.tv Shuts Down Voluntarily

TorrentFreak

This was also the case with Legendas.tv, a Brazilian fansubbing community founded in 2006. While the entertainment companies were quick to brand them as pirates, Legendas argued that they were probably some of the most avid consumers. Legal Issues Came Early. The hackers defaced APCM’s website which started to link to torrents.

Cinema 144
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Finding the Real “Burger King”: Identical Marks & Prior Use in the Pune Eatery Case

SpicyIP

While its first registration for the brand name in India (1979) was under Class 16 [Paper & Paper Products] , the trademark was registered w.r.t. to restaurant services only in 2006. In the instant case, the Pune eaterys use of Burger King predates both, Burger King USs use (2014) and registration (2006) of such mark in India.

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Can Tactile Marks Be Effectively Protected Under Trademark Law?

IP and Legal Filings

A recent trend in branding, however, is the use of non-traditional trademarks such as haptic markings. These markings play a crucial role in differentiating brands and improving the customer experience. The importance of tactile branding in the space, beverage, and high-end goods industries has been well-established. [1]

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calling an accepted Rule 68 offer a judgment of infringement could be defamatory

43(B)log

11, 2024) I have a long-running interest in Rule 68 offers of judgment, and this case involves an interaction with false advertising law! In 2006, Crocs sued now-plaintiff Double Diamond and Dawgs, its affiliate. We are fiercely protective of the Crocs brand and our iconic DNA. Crocs, Inc., 2024 WL 1051951No.