Journey Through “Mays” on SpicyIP (2005 – Present)
SpicyIP
SEPTEMBER 8, 2024
We aimed to explore SpicyIP’s history, which began in October 2005, ‘from the sprawling cornfields of Illinois, Champaign,’ by our beloved Professor Shamnad Basheer. Generally, the benchmark for comparative advertising hinges on the “average consumer” test. And to see how and how far we have traveled over the years.
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