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Michael Grecco v. University of Southern California

BYU Copyright Blog

University of Southern California November 04, 09:23 AM November 04, 09:23 AM In 2004, a photographer named Michael Grecco (Grecco or Plaintiff) created and registered several photos with the U.S. Copyright Office. He also alleges that USC utilized his photograph to promote the sale of goods and services within an educational context.

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influencers aren't advertisers' agents, materiality can be common sense, & more in supplement case

43(B)log

Was this commercial advertising or promotion? Elysium argued that the website as a whole was a referral website for Tru Niagen, which advertised Tru Niagen at the top of every page. Thus, any false advertising claim would lie against Albaum, not [directly] against ChromaDex. You can find out more here: [link].

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Harpic v. Domex:Product disparagement or nominative fair use?

IP and Legal Filings

Introduction Advertising is an important strategy for a company to sell its products to the customer. Advertising generated awareness about a particular product in among the masses and the reaction of the masses decides the fate of the product. To increase their sales, often companies indulge themselves in comparative advertising.

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California Supreme Court reaffirms strict liability for false advertising in Serova

43(B)log

The statements were “commercial advertising meant to sell a product, and generally there ‘can be no constitutional objection to the suppression of commercial messages that do not accurately inform the public.’” The First Amendment has long coexisted with no-fault false advertising laws. The California Supreme Court reversed.

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‘Free Download Manager’ Removes YouTube Support After Google Complaint

TorrentFreak

Through YouTube, the music industry generated billions of dollars in advertising revenue. FDM is a multi-purpose download tool that has been around since 2004. The service opens the door to a wealth of information and entertainment, including the latest and greatest music which can be streamed for free.

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Preventing Trademark Infringement or Stifling Healthy Competition? A Look at 1-800 Contacts and its Keyword Advertising Battle

LexBlog IP

It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines, such as Google, Bing, and Yahoo, maintain keyword advertising programs which allow advertisers to bid on search terms and keywords that drive customers searching for a particular product or service to their website.

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Google Escapes Antitrust Challenge from Stock Photo Site After Changes to Its Search Engine Algorithm

The IP Law Blog

Google’s business model focuses on advertising revenue instead of charging users to utilize its search engine. The other search results generated by Google that are not associated with the paid advertisements are referred to as “organic” or “free” search results. The Ninth Circuit, after reviewing the entire record, disagreed.