Attars and Agarbattis: Protecting Traditional Cultural Expressions through non-conventional Trademarks
SpicyIP
JULY 14, 2021
Olfactory marketing is not only employed by restaurants for their food, but is also often utilized in supplementing branding because just like a logo, it helps the consumer identify the experience associated with a service or product. Issues and Barriers to the Registrability of Smell-marks. Tahhira Somal.
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