Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.

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Social Media Ownership Business Branding 119

Kashishipr

MARCH 23, 2022

A trademark refers to a legally registered word or symbol representing a specific product or service of a company. Therefore, we can say that a trademark serves as a helping hand in gaining more uniqueness and popularity everywhere, including on platforms as prevalent as the internet. While Tony La Russa (the former manager of the St.

Social Media 98

Social Media Trademark Registering Trademarks Branding 98

Erik K Pelton

FEBRUARY 13, 2025

Then you’re going to do a comprehensive search working with a trademark attorney. Secure the social media handles that correlate as well. Make sure that nobody’s using a similar name in your industry or a related field, taking into account spellings, plurals, spacing, etc.

Business 130

Business Social Media Editing Branding 130

IP Watchdog

OCTOBER 3, 2023

Following Elon Musk’s bold rebrand of social media platform Twitter, the many lawsuits that have been expected have begun to roll in. In what is said to be the first, X Social Media, LLC has filed suit in the U.S. District Court for the Middle District of Florida, charging Musk’s X Corp.

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Social Media Trademark Service Mark Law 80

Erik K Pelton

DECEMBER 8, 2022

The following is an edited transcript of my video “Can an Emoji Also Be a Trademark?” We thought this was a playful, creative icon to use in videos, on social media, and elsewhere: such in the footer of our website , in some of our posts on Twitter, Instagram, and elsewhere.

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Trademark Social Media Editing Trademark Law 182

Technology & Marketing Law Blog

JANUARY 24, 2024

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

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Social Media Ownership Design Designs 105

Erik K Pelton

MAY 30, 2022

30The following is a transcript of my video Red Flags for Any Trademark Application. Trends on social media move so quickly, but this one has lingered, and it’s about red flags. This is a perfect analogy for trademark filings, because we see warnings or red flags all the time. Patent & Trademark Office.

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Trademark Social Media Branding Brands 147

Erik K Pelton

AUGUST 9, 2021

Trademark protection isn’t free. And most important, the Return on Trademark Investment – R.O.T.I. The returns from investing in trademark registration include. Increased protection online with social media, domain names, and Amazon. But it isn’t terribly expensive. Use of the ®.

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Trademark Social Media Registration Brands 147

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks. Zero trademarks. Zero trademark protection in terms of registering and enhancing that protection.

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Trademark Social Media Branding Branding 162

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” What if you started using the brand name on social media?

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Registration Trademark Social Media Branding 147

Erik K Pelton

JULY 1, 2024

But, when it comes to the law trademarks, everything’s complicated with a lot of variables, and there are ways to work around it. A book title cannot technically be protected under trademark law, unless it is the title for a series of multiple books. The quick and short answer to “How can I protect a book title?” is that you can’t.

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Registering Trademarks Trademark Social Media Trademark Law 130

TorrentFreak

OCTOBER 22, 2024

Government’s Patent and Trademark Office to help tackle live-streaming piracy. This includes social media platforms, where pirate streams are often openly advertised. Last year, the NFL asked the U.S. Together with the NBA and UFC, the football league asked the government to make DMCA takedown requests more effective.

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Social Media Advertising Advertising Government 109

IP Law 360

JUNE 5, 2023

A split Fourth Circuit on Monday vacated a Virginia federal judge's orders barring gaming chair company Wudi Industrial from using the trademark "GT Racing" in its social media accessible in European countries, finding that the district court awarded permanent injunctive relief without following civil procedure rules.

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Social Media Trademark 75

IP Law 360

FEBRUARY 20, 2025

A social media and public relations firm's trademark suit against X Corp. over the social media platform's logo has come to an end after the parties told a California federal judge that they have agreed to drop all claims and counterclaims, avoiding a jury trial set to begin in December.

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Social Media Trademark 59

Erik K Pelton

JANUARY 7, 2025

When applying to register a trademark at the USPTO, it is important to know about goods and services and their classification. The following is an edited transcript of my video 25 Classes of Goods and Services at the USPTO.

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Social Media Editing Music Advertising 130

Erik K Pelton

NOVEMBER 24, 2020

Trademark Tips for Blog Owners. Before committing to a name, blog authors should search the internet and the trademark database at USPTO.gov to make sure it is unique in your industry. Use proper trademark symbols. File an application with the USPTO to register a trademark for the name of the blog. Be creative.

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Blogging Trademark Social Media Branding 130

Erik K Pelton

SEPTEMBER 3, 2024

Protecting your trademark now to potentially block, stop, or avoid future infringement is extremely valuable. A trademark registration is an important tool in seeking to enforce rights against someone cybersquatting on a domain name (a Uniform Domain- Name Dispute-Resolution Policy (UDRP) domain name complaint).

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Registration Trademark Social Media Branding 130

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. The post Trademark Protection for Bands and Musicians appeared first on Erik M Pelton & Associates, PLLC.

Trademark 147

Trademark Music Social Media Branding 147

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo. What is your portfolio of trademarks and should you have one?

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Trademark Social Media Branding Branding 130

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

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Registration Business Social Media Trademark 130

Erik K Pelton

SEPTEMBER 29, 2020

It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally registering it.

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Registration Trademark Social Media Branding 130

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

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Trademark Social Media Branding Branding 147

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Why is it so valuable to do that?

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Trademark Social Media Registration Branding 147

IP and Legal Filings

APRIL 7, 2025

All of these bring a new dynamism with them and, inevitably, challenges–and opportunities–in the field of intellectual property, most particularly trademarks. A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace.

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Trademark Branding Brands Branding 59

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

Trademark 147

Trademark Branding Branding Brands 147

Kashishipr

MAY 4, 2022

Trademarks provide multiple crucial advantages to businesses and customers alike. Trademarks also carry all the image and reputation a brand builds over the years. Furthermore, inconsistent or improper use of a trademark can obstruct its owner’s ability to enforce the trademark rights in a given brand.

Social Media 105

Social Media Trademark Cease and Desist Registering Trademarks 105

SpicyIP

JUNE 17, 2022

The New-York based cosmetics company reportedly struggled due to competition from other established brands as well as a host of small companies that use social media. Smaller / niche cosmetic brands have noticeably increased even in the Indian social media space. Trademarks of corporate debtors are often valuable assets.

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Trademark Social Media Branding Branding 126

SpicyIP

NOVEMBER 11, 2024

SpicyIP Tidbit: Delhi High Court Directs to Auction “Fortis” Trademark in the Daiichi-Ranbaxy Dispute Image from here DHC allows auctioning of “Fortis” TM to realize the decreed amount in the Daiichi-Ranbaxy dispute. for using deceptively similar trademarks, “HOSPIGRIP” and “HOSPICUFF,” on medical devices.

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Personality Rights Trademark Social Media Patent Law 103

IP and Legal Filings

JULY 21, 2022

Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.

Trademark 98

Trademark Social Media Marketing Marketing 98

Traverse Legal Blog

SEPTEMBER 20, 2024

“Influencer Marketing” and “Social Media Brand Endorsement” have become big business. Our law firm represents some of the business’s largest social media marketing agencies and influencers. A third party says they own trademark rights in the brand name or a mark similar to the brand name.

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Social Media Branding Branding Brands 52

Erik K Pelton

APRIL 22, 2024

The following is an edited transcript of my video 25 Benefits of Trademark Registration. In going to court, having a federally registered trademark gives you jurisdiction in a federal district court, which is significant and important. Enforcement of any trademark issues are generally less expensive, less burdensome.

Registering Trademarks 130

Registering Trademarks Trademark Registration Branding 130

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. It previously used to be a requirement that a trademark was registered with the USPTO. We have a lot of experience dealing with managing the branding and trademark aspects on all of these platforms.

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Branding Branding Brands Trademark 130

TorrentFreak

DECEMBER 9, 2024

That includes entities that attempt to use DMCA takedown notices to enforce trademark disputes, or prefer to avoid the DMCA altogether by portraying copyright complaints as something more serious. While that would be convenient, it’s impossible to send a valid DMCA takedown notice for alleged trademark infringement.

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Cease and Desist Reporting Social Media Trademark 103

SpicyIP

FEBRUARY 15, 2025

Image from here After a furor on social media platforms, the Commerce Minister has clarified that the seat of the CGPDTM is being shifted from Mumbai to New Delhi. After the move, the Mumbai office will still have the existing regional trademark and patent offices.

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Social Media Trademark Patent 58

Patently-O

FEBRUARY 3, 2023

The Trademark Examining Attorney had refused registration on “failure-to-function” — concluding that the phrase was a commonplace expression used to express a well-recognized sentiment. Rather, Lizzo apparently saw a social media meme about being 100% that b h and then added it to her song.

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Registration Trademark Social Media Music 128

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. In sum, the costs of skipping the important steps to clear and to register a trademark can be very significant.

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Cease and Desist Trademark Social Media Branding 130

Selvam & Selvam Blog

JULY 1, 2024

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers.

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Social Media Branding Branding Brands 52