Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

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Registration Business Social Media Trademark 130

Kashishipr

MARCH 23, 2022

A trademark refers to a legally registered word or symbol representing a specific product or service of a company. Therefore, we can say that a trademark serves as a helping hand in gaining more uniqueness and popularity everywhere, including on platforms as prevalent as the internet. While Tony La Russa (the former manager of the St.

Social Media 98

Social Media Trademark Registering Trademarks Brands 98

Patently-O

FEBRUARY 3, 2023

The Trademark Examining Attorney had refused registration on “failure-to-function” — concluding that the phrase was a commonplace expression used to express a well-recognized sentiment. Rather, Lizzo apparently saw a social media meme about being 100% that b h and then added it to her song.

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Registration Trademark Social Media Designs 128

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

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Registration Trademark Registering Trademarks Brands 147

Erik K Pelton

AUGUST 9, 2021

Trademark protection isn’t free. And most important, the Return on Trademark Investment – R.O.T.I. The returns from investing in trademark registration include. Increased protection online with social media, domain names, and Amazon. But it isn’t terribly expensive. Use of the ®.

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Trademark Social Media Registration Brands 147

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks. Zero trademarks. Zero trademark protection in terms of registering and enhancing that protection.

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Trademark Social Media Brands Branding 162

Kashishipr

APRIL 27, 2022

With the increase in globalization and cross-border trade, intriguing types of trademarks are trending and have become a crucial tool to signify a company’s identity. Motion Trademarks in India. The most critical aspect that may be subject to the Trademark Protection of a motion mark is the succession of images in the said mark.

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Registration Trademark Brands Branding 105

Erik K Pelton

JULY 1, 2024

But, when it comes to the law trademarks, everything’s complicated with a lot of variables, and there are ways to work around it. A book title cannot technically be protected under trademark law, unless it is the title for a series of multiple books. The quick and short answer to “How can I protect a book title?” is that you can’t.

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Registering Trademarks Trademark Social Media Trademark Law 130

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. The post Trademark Protection for Bands and Musicians appeared first on Erik M Pelton & Associates, PLLC.

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Trademark Music Social Media Brands 147

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo. What is your portfolio of trademarks and should you have one?

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Trademark Social Media Brands Branding 130

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Having that registration also allows your brand to use the ®.

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Trademark Social Media Registration Brands 147

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

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IP and Legal Filings

APRIL 7, 2025

All of these bring a new dynamism with them and, inevitably, challenges–and opportunities–in the field of intellectual property, most particularly trademarks. A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace.

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Trademark Brands Branding Branding 59

Kashishipr

MAY 4, 2022

Trademarks provide multiple crucial advantages to businesses and customers alike. Trademarks also carry all the image and reputation a brand builds over the years. Furthermore, inconsistent or improper use of a trademark can obstruct its owner’s ability to enforce the trademark rights in a given brand.

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Social Media Trademark Cease and Desist Registering Trademarks 105

Erik K Pelton

NOVEMBER 24, 2020

Trademark Tips for Blog Owners. Before committing to a name, blog authors should search the internet and the trademark database at USPTO.gov to make sure it is unique in your industry. Use proper trademark symbols. File an application with the USPTO to register a trademark for the name of the blog. Be creative.

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Blogging Trademark Social Media Brands 130

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

Trademark 147

Trademark Social Media Brands Branding 147

Erik K Pelton

APRIL 22, 2024

The following is an edited transcript of my video 25 Benefits of Trademark Registration. Registration creates a tangible asset that can be bought or sold, licensed and assigned value. In going to court, having a federally registered trademark gives you jurisdiction in a federal district court, which is significant and important.

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Registering Trademarks Trademark Registration Brands 130

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” You do not have to be making commercial use of the trademark at the time you file; you can file based on intent to use.

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Trademark Registration Social Media Brands 130

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? But restaurants come to me all the time and say, “Do I really need a trademark registration? Why does a restaurant need a trademark registration?”

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Trademark Registration Social Media Business 130

Erik K Pelton

SEPTEMBER 20, 2021

In the past, I’ve talked about some of the ways to keep a trademark strong over time, and some of the things that brand owners must do with their trademarks even after they’re registered. And you may have multiple trademarks and you want to search each of them individually.

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Trademark Social Media Brands Branding 147

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. In sum, the costs of skipping the important steps to clear and to register a trademark can be very significant.

Cease and Desist 130

Cease and Desist Trademark Social Media Brands 130

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. It previously used to be a requirement that a trademark was registered with the USPTO. Unless you were working with a certain group of law firms, you had to have a registration in order to be in the Amazon Brand Registry.

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Brands Branding Branding Trademark 130

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. In this article, we share best practices for social media influencers to protect their brand, reputation, and business through trademark registration and prudent use.

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Social Media Brands Branding Branding 52

Erik K Pelton

MAY 6, 2021

In the past, you’ve heard me talk about some of the ways to keep a trademark strong over time and some of the things that brand owners must do with their trademarks even after they’re registered. The post How to Monitor for Trademark Infringements appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130

Trademark Social Media Brands Branding 130

Erik K Pelton

JULY 16, 2024

Bold brands, great trademarks, memorable logos, and witty slogans are all around us. And although all may not be approved for registration, they’re all proof of imagination and hard work when these applications are filed A bold brand name is worth the effort. Trademark is our experience.®,

Brands 130

Brands Branding Branding Trademark 130

IPilogue

DECEMBER 1, 2021

When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. Trademarks. Changes to a company’s name, logo, or slogans often engage trademark rights.

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Business Trademark Social Media Registration 111

IP and Legal Filings

JULY 21, 2022

Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.

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Trademark Social Media Marketing Marketing 98

Erik K Pelton

AUGUST 18, 2020

One of the most popular questions I get asked among new or prospective clients is about filing at the US Patent and Trademark Office (USPTO) for a word versus a logo. When you protect the words alone by themselves, it’s called a ‘standard character’ trademark application.

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Trademark Social Media Registration Brands 130

LexBlog IP

NOVEMBER 20, 2023

IPNews® – A dispute has broken out between two legal services companies over the AMERICAN DREAM trademark. The American Dream US Greencard Service GmbH has filed a Trademark Cancellation against the American Dream Law Office PLLC. To continue reading, click: A Social Media Trademark Dispute Just Turned Ugly

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Social Media Trademark Registration Law 52

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics. How to Ensure Compliance with IP?

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Social Media Intellectual Property Registration Brands 52

Erik K Pelton

SEPTEMBER 2, 2022

I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. For more information about that, search our website for anything about brainstorming tips or the spectrum of trademarks.

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Brands Branding Branding Social Media 147

Erik K Pelton

NOVEMBER 3, 2020

I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Pelton & Associates, to advise and counsel others about trademark protection. a great trademark: Marketing department. In the end, only one trademark question matters for businesses. Corporate attorney.

Business 130

Business Trademark Cease and Desist Brands 130

IIPRD

NOVEMBER 22, 2023

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. Domain names are frequently acquired as trademarks.

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Social Media IP Intellectual Property Copying 59

Erik K Pelton

AUGUST 10, 2020

Over the years I’ve worked on thousands of trademark applications. First, I’ve reviewed thousands of trademark applications as an examine,r and now in private practice since 1999, I have filed many thousands of trademark applications for clients. I often refer to it as a long and winding road.

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Trademark Ownership Social Media Editing 130

Selvam & Selvam Blog

JULY 1, 2024

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers.

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Social Media Brands Branding Branding 52

The TTABlog

JANUARY 9, 2023

Brunetti , deeming the "scandalous and immoral" provision of Section 2(a) unconstitutional, your run-of-the mill obscenities are going to face a difficult hurdle to registration: failure-to-function. However, the starting point for registration is the statutory definition of a trademark. TTABlogged here ].

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Trademark Social Media Registration Copying 140

Kashishipr

JANUARY 12, 2022

All ardent social media users are aware of the latest trend of using hashtags to spread the word across a wide range of users for bolstering consumer engagement. Therefore, the prime role of such hashtags needs to be assessed in line with the Trademark Law to deduce whether they qualify for trademark protection.

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Trademark Registration Registering Trademarks Social Media 105