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Advent of AI Voice Generation and Threat to Personality Rights

IP and Legal Filings

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.

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Safeguarding Personal Names

Biswajit Sarkar Copyright Blog

These affected rights encompass personality rights, representing a distinctive form of intellectual property that transcends mere financial considerations. Personality rights, being non-inheritable and non-assignable, highlight the personal and non-transferable essence of this form of intellectual property.

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A Look Back at India’s Top IP Developments of 2021

SpicyIP

This case involved Sun Pharmaceuticals allegedly infringing Cipla’s copyright and registered trademark. The petitioner contented that Jayalalithaa’s personality rights and her family’s privacy rights should be protected and that the productions may be incorrect and misleading. Sun Pharmaceuticals Industries Ltd.

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