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Viral TikTok Music Trends as Low-Cost Marketing – Who gets to choose how and when a song is released?

IPilogue

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. Michelle Mao is an IPilogue Writer and a 2L JD Candidate at Osgoode Hall Law School.

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Copyright Ownership in State Board Textbooks: Impediments to Accessibility

SpicyIP

In this post, I look at the question of the government’s copyright ownership in State Board textbooks, and its implications on access to knowledge and education. Smartphone ownership levels among rural households with school going children have doubled to 62% in 2020 from 36% in 2018. Image from here. Section 2.2(iv)

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Virtual Tug-Of-War: The Importance of Clarifying Ownership of Branded Social Media Accounts

JD Supra Law

Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these “assets.”. By: ArentFox Schiff

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Ownership of Copyrights Patents and Trademarks are Created by Employees and Independent Contractors

IP and Legal Filings

Trademarks- as the patents protect the inventions, trademarks refer to the unique symbols and phrases used by an organization helping them to distinguish from the others in a competitive market. This may be for a limited period and is only limited to publishing, rendering left of the ownership to the author.

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Safeguarding Access to Culture in the Digital Era in European Copyright law

Kluwer Copyright Blog

However, the shift from a market of goods to a market of services has changed this paradigm. Much more alarming is that in this dematerialized reality the disappearance of the market entails the risk of the disappearance of the work itself. There is a dominant personal and temporal dimension to the online access of content.

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The Madrid Protocol: Streamlining International Trademark Registration

IP and Legal Filings

Update Centralization Any changes regarding ownership or the scope of the trademark can be conveyed effectively to the WIPO instead of a number of jurisdictions. Separate applications for trademarks are still required for those markets. A trademark could be approved in one jurisdiction and then gets rejected in another.

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Use, Control & Documented Proof Are The Prime Factors For Determining Ownership Of Social Media Accounts

JD Supra Law

Specifically, if the officer’s posts directly or indirectly promoted the company’s products and his public image on those social media channels closely aligned with company marketing strategy, does the business properly claim ownership of the accounts? By: Moritt Hock & Hamroff LLP