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The IntellectualPropertyLaw Association of Chicago (IPLAC) Creator of the Year Committee is seeking nominations for its 2022 Creator of the Year Award. TrademarkLaw: A powerful branding program that combines a strong trademark or servicemark and a memorable advertising and marketing campaign.
The IntellectualPropertyLaw Association of Chicago (IPLAC) Creator of the Year Committee is seeking nominations for its 2022 Creator of the Year Award. TrademarkLaw: A powerful branding program that combines a strong trademark or servicemark and a memorable advertising and marketing campaign.
The Board observed that "where the proposed mark is not inherently distinctive because it is comprised of common features in the relevant field or is typically used or perceived as ornamentation, length of use alone generally is not sufficient to satisfy the elevated burden of proving acquired distinctiveness."
Typically, the marks that are informative or descriptive of the product, or those which convey a message that is commonly used, or is generally used to express religious, political or social views, etc, may face rejection based on failure to function. Marks consisting of designs or patterns may also be rejected as a failure to function.
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